商务英语讲座

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1、ChapterOneFundamentalsofBusinessEnglishSectionOneIntroductionBusinessEnglishisusedforinternationalbusinessactivities.ItbelongstotheareaofFunctionLanguage,andithascomplexgenreandreacheswiderangeofprofessionalarea.DifferentfromgeneralEnglish,businessEnglishhasitsparticularstylisticcharacter

2、isticsofvocabulary,grammarandstructure.SectionTwoTeachingObjectivesIKeyPoint重点ThekeypointofthischapteristounderstandthebasicprinciplesandcharacteristicsofBusinessEnglish.IIDifficultPoint难点Thedifficultpointofthisunitistoapplythosebasicprinciplestopracticalinternationalbusinessactivities.Se

3、ctionThreeTeachingProcedures1.1BasicPrinciples基本原则correctnessandcompleteness内容准确完整,是指用正确的语言,准确、完整地把信息传递给对方.clearnessandconciseness表达清楚简洁,是效率时代对我们提出的要求.considerationandcourtesy态度友好诚恳1.2AppropriateWords词汇选择1.2.1choosingbriefandcommonwords多用简洁、常用的词Littlemenusebigwords;bigmenuselittlewords.--

4、-----------丘吉尔复杂、僵硬的词简洁、常用的词cogitatethinkconsummatefinishprioritizeranktranspirehappen冗长的表达简洁的表达makeanacquisitionacquirefileanapplicationapplyrenderanadjustmentadjustachieveareconciliationreconcile繁琐、生硬的表达简洁、自然的表达intheeventthatifbyvirtueofthefactthatbecauseonaregularbasisregularlywithrega

5、rdtoconcerningatthepresenttimenow1.1.1avoidingclichés避免使用陈词滥调文化差异:中国人一般把谚语看成智慧的一种体现,而相当部分的西方人认为,在交流中使用谚语较俗气,是缺乏想像力的一种表现.1)ThiswillacknowledgereceiptofyourletterofSeptember12.ThankyouforyourletterofSeptember12.2)Enclosedherewithisthebrochureinwhichyouexpressedaninterest.Enclosedisthebrochu

6、reyouaskedfor.3)Thisistoinformyouthatwecandoincompliancewithyourrequest.Wecandoasyourequested.1.2EffectiveSentences句式结构1.2.1preferringtheactivevoice多用主动语态1)Alettershouldbesenttothecustomerbyyoutoinformhimofthepricechange.Pleasesendthecustomeralettertoinformhimofthepricechange.但在以下情况下,使用被动

7、语态是无可厚非的.Advertisingisoftencriticizedforitseffectonprice.(动作执行者不明或不重要时)Thedamagewascausedbyexposingthematerialtothesunlight.(避免对动作执行者的责备时)Thebankmadeseveralriskyloansinthefirstfiveyearsofthe21stcentury.Theseloanswerewrittenoffas“baddebt”in2008.(增强句子与句子之间的连接时)1.2.2en