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1、©2011WorldFutureSociety•7910WoodmontAve.,Suite450,Bethesda,MD20814,U.S.A.•www.wfs.org•Allrightsreserved.DevelopmentStrategyByDesignTheFutureofStrategyByJamesCarlopioOrganizationalstrategyistypicallyconceivedThebillion-dollarstrategicquestionsare,anddevelopedasanextensionofthepastandth
2、erefore,“Howdowegeneratestrategyinnova-present.Weanalyzethemarket,thecompetition,tions?Howdowemakeaprofitandreinventourtheindustry,andourinternalresourcesandca-organization,ourindustryandourworld?”Un-pabilities.Wethenrepositionourselvesinexist-fortunately,althoughmillionsofwordsandtho
3、u-ingmarketsorextendourproduct/servicesintosandsofbooksandarticleshavebeenwrittenondevelopingoradjacentmarkets.Thefutureisas-organizationalstrategy,thereislittlethatwecansumedtobealinearextensionofthepastandusetohelpcreatestrategy.present,andourrationalanalyticaltechniquesInfact,GaryH
4、amel(1997,1998;oneofthehelpustodothiswell.world’smostinfluentialbusinessthinkersaccord-Whathappens,however,whenthefutureisingtoTheWallStreetJournal)saidthedirtylittlenotalinearextensionofthepastandpresent?secretofthestrategyindustryisthatitdoesnotWhathappenswhenwewanttoinnovateandre-h
5、aveatheoryofstrategycreationanddoesnotinventourbusinessmodel,ourindustryorourknowwherebold,newvalue-creatingstrategiesworld?Howcanweradicallyaddvalueandpro-comefrom.Ashardasitistobelieve,Hamelisvidehighqualityatlowcost?Howcanwerein-right.Morethan10yearslater,thestrategyindus-venttheai
6、lingautomobileindustryortheair-trystillhasnowidelyacceptedtheory,methodstravelexperience?Howcanwesolvetheproblemsortoolsforthecreationofstrategyinnovations.ofourbrokenhealthcaresystem,ourdysfunc-Iftheseassertionsarecorrectthat(1)strat-tionaleconomyoraddressglobalhunger,povertyegydevel
7、opmentistraditionallyconceivedandandterrorism?developedasananalyticalextensionoftherecentRationalanalysesofourinternalandexter-pastandpresentintothefuture,and(2)thattherenalenvironmentswillnothelpuscreateafuturearenoclearlyarticulatedtheoriesorprocessesforthatisradicallydifferentfromo
8、urpas
