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1、519278HUM010.1177/0018726713519278HumanRelationsBrèsandGondresearch-article2014humanrelationshumanrelations2014,Vol.67(11)1347–1382Thevisiblehandofconsultantsin©TheAuthor(s)2014Reprintsandpermissions:theconstructionofthemarketssagepub.co.uk/journalsPermissions.navDOI:10.1177/0018726713
2、519278forvirtue:Translatingissues,hum.sagepub.comnegotiatingboundariesandenactingresponsiveregulationsLucBrèsFacultédessciencesetdel’administration,UniversitéLaval,CanadaDRM(UMRCNRS7088),UniversitéParisDauphine,FranceJean-PascalGondCassBusinessSchool,CityUniversityLondon,UKAbstractAlth
3、oughtheresurgenceofCorporateSocialResponsibility(CSR)hasbeendescribedasthedevelopmentof‘marketsforvirtue’,littleisknownaboutthesocialconstructionofCSRmarkets.Priorworkseitherfocusontheeconomicpotentialofthesemarketsorcriticizethesocialcommodificationtheyreflect,denyingthemanyvirtueothe
4、rthangeneratingprofitormaintainingthecapitaliststatusquo.ThisarticleusesthecaseofthemarketforCSRconsultancyinQuébectomake‘visible’thehandofmanagementconsultantsinthecreationofmarketsforvirtue.Buildingoninterviewswith23consultantsandsecondarydata,werelatethreenarrativeaccountsthathighli
5、ghtcomplementaryfacetsoftheconstructionofthemarketforCSRconsultancy.OurnarrativesshedlightonthreedistinctiverolesofCSRconsultantsassocialandenvironmentalissuestranslators,marketboundarynegotiatorsandresponsiveregulationenactors.TheserolesclarifytheregulativedynamicsunderlyingCSRcommodi
6、ficationandadvanceourunderstandingofconsultancyworkintheCSRdomain.Keywordscommodification,compliance,corporatesocialresponsibility,governance,managementconsultants,responsiveregulation,softlawCorrespondingauthor:Jean-PascalGond,CassBusinessSchool,CityUniversityLondon,106BunhillRow,Lond
7、onEC1Y8TZ,UK.Email:jean-pascal.gond.1@city.ac.uk1348HumanRelations67(11)CorporateSocialResponsibilityisnowanindustryinitsownright,andaflourishingprofessionaswell.ConsultancieshavesprunguptoadvisecompaniesonhowtodoCSR,andhowtoletusknowtheyaredoingit.Thebigauditingandgeneral-practiceco