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1、营销员的五张面孔（Fivefacesofmarketers）Accordingtosomestatistics,salesareverypopularamongmanyyoungpeoplenowadays.However,ifyoulookatalittle,onesuccessfulexampleisverysmall,evencanbesaidtobe"littleman";andmoreyoungpeople,isinthesalesmix"!Becauseoftheexistenceofsuchcases,Ithink,oneaspectisthemarketin
2、gmanagementofsomeenterprisesisalsointhestones,unabletocorrectlyguidethesystemofsales;anotherreasonisthatmanysalesareina"wild"mentalitytojointheindustry,fortheirlackofaclearunderstandingfortheirpersonaldevelopmentandhowtocarryoutthebasicworkinthefuzzystate,certainlywillnotbeabletogiveyourse
3、lfaclearpositioning!Everyonecanbeasuccessfulbusinessperson,buteveryonehasdifferentsalespotentialandresources.Youhavetoreallyunderstandyourself,thenyoucanrepositionyourselfaccordingtoyourresources!Lostpositioning,thereisnodirection,everythingwillbeimpossibletotalkabout.Inordertomakeiteasyfo
4、reveryonetounderstandthisproblem,butalsoletalotofbusinessleaders,canfordifferenttypesofsalesmanforscientificmanagementandguidance.Theauthorcitesastory,theclerksummedupthefivemask(fivetypes),letyourcondemnation,tofindtheirownFacebook,alsofoundthebasisfortheirrepositioningprocess!Let'sstartw
5、ithalittlestory:Case:"canyousellbrastoboys?"Thereare5studentsreadmarketing,theyjustapplytoacompany,theywillhavetoacceptabusinesspotentialtest:abrandbraproductioncompanytosellsomeoftheschoolboys,andcompletethesalestaskwithintheprescribedtime.Thefirstclerk,quietlyvisitedseveralfamiliarlittle
6、brother,havebeenrejected.ThenIgotabrainstorm,andIpaidfor10bras,andthenIcamebacktothecompanywithinthespecifiedtime.Secondsalesman,visitedmanyboysdormitory,andtheboysaskedonebyonetobuyabra?Hisbehaviorwasdenouncedas"neurosis"bymanyboys!Metamorphosis!"Buthestillinsistedeveryday,andfinallymoved
7、aboywhoreadmarketing,outofsympathyforalumniemployment,bought1bras.Thirdsalesman,ruminatingonseveralsetsofmarketingscheme,finallydecidedtodevelopsomesmallyoungtobecomeasalesrepresentative,selltheproductstotheirfemalestudents.Becauseitistosellthesmallyoung,andth
