苏宁电器电子商务网站分析-论文

《苏宁电器电子商务网站分析-论文》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、苏宁电器电子商务网站分析-论文.《电子商务概论》读书报告苏宁电器电子商务网站分析学校:东华理工大学高等职业学院姓名:陶敏学号:201140130115指导老师:吴志强..摘要:随着互联网时代的到来，电子商务这一新的商务模式应运而生，并从诞生之初便显示出强劲的发展势头。在家电领域，电子商务发展同样迅速，其中以国美、苏宁为龙头的电器零售行业率先建立了自己的电子商务系统，以期先于对手抢占市场。苏宁作为国内最早设立家电卖场连锁的企业，面对这场互联网革命，反应迅速，其电子商务前台——苏宁网上商城已投入运营。电子商务建设是一个庞大的工程，需要开展多方面工作。在这篇论文中，笔者将从电子商务的前

2、台，即网站的角度，从网页设计风格、功能设计、网站创新、与用户之间的互动的方面来探讨苏宁电器的电子商务规划。关键词:苏宁电器，网页风格，功能设计，创新与互动Abstract:WiththeapproachingofInternetAge,wearewitnessthestoricmomentthatE-Commerceborningtocarterforthisageandburgeonsatbeginning.Inthefieldforsails,ElectronicCommercepromptasthesame:especiallyGuoMeiandSuNing,wholead

3、aprominientrole,advancedaheadthananyotherinpurposetocontrolamarketplacewiththephasefirstintheopponent.SuNingasaparagoninfacingthisInternetrevolutionhaveaswiftresponse:whoseElectronicCommerceprosceniumSuNinghasworkedregularandeffective.ThatElectronicCommerceisacomplicatedproject,needstoperfect

4、izeinlong-term.Inthisthesis,theauthortaketheperspectivefromtheElectronicCommerceproscenium:bethatthewebsiteangle,secondaryWebpagedesignthatstyle,functiondesign,websiteareinnovative,andElectronicCommercecomingtodiscussSuNingelectricalequipmenttheinteractiveaspectbetweentheconsumerplans.Keyword

5、s:SuNingElectricalappliancesCompany,Webpagestyle,Functiondesign,Innovativeandeachothermove..目录一、苏宁电器的简介„„„„„„„„„„„„„„„„„„„„1、苏宁电器的背景„„„„„„„„„„„„„„„„„„„„„„„1.1苏宁的规模与荣誉„„„„„„„„„„„„„„„„„„„„1.2苏宁的经营理念„„„„„„„„„„„„„„„„„„„„„1.33C+模式„„„„„„„„„„„„„„„„„„„„„„„„„2、苏宁电子商务的发展„„„„„„„„„„„„„„„„„„„„„2.1互联网时代下的挑

6、战„„„„„„„„„„„„„„„„„„„2.2苏宁建设电子商务„„„„„„„„„„„„„„„„„„„„二、电子商务的一般流程„„„„„„„„„„„„„„„„1.1交易前的准备„„„„„„„„„„„„„„„„„„„„„1.2交易磋商„„„„„„„„„„„„„„„„„„„„„„„1.3签订合同与办理手续„„„„„„„„„„„„„„„„„„1.4合同的履行和支付过程„„„„„„„„„„„„„„„„„、个人消费者的购物过程„„„„„„„„„„„„„„„„„„„„2三、电子商务网站的研究„„„„„„„„„„„„„„„„„„1、网页风格与功能设置„„„„„„„„„„„„„„„„„„„„„1.

7、1苏宁网站的风格特点„„„„„„„„„„„„„„„„„„„1.2海尔网站特点„„„„„„„„„„„„„„„„„„„„„„1.3国美网站体验„„„„„„„„„„„„„„„„„„„„„„1.4三大网站的比较„„„„„„„„„„„„„„„„„„„„„2、支付功能与订单处理„„„„„„„„„„„„„„„„„„„„„„„„„„2.1苏宁在支付功能上的缺陷„„„„„„„„„„„„„„„„„2.2订单处理„„„„„„„„„„„„„„„„„„„„„„„„四、针对苏宁电器网站的两个建议„„„„„„