多厅影城区位选择评估模式的研究

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1、浙江大学硕士学位论文多厅影城区位选择评估模式的研究姓名：宋建萍申请学位级别：硕士专业：技术经济及管理指导教师：徐文才20051201浙江火学硕士学位论文多厅影城区位选择评估模式的研究AbstractMovieisaspecialcommoditywhichisbothculturalwealthandeconomicresource．WiththereformofmoviesystemandimplementationofthetheaterchaininChina,multiplexcinemashaveboostedthegrowt

2、hofbox—officerevenues．EstablishthecinemainthesuitablepositionandobtMnthepriorityisthekeytoSUCCESS．Therefore，ithascertaintheoryandrealisticmeaningstostudythemultiplexcinemaslocationaldecision，whichisanimportantprobleminthedevelopmentofthemotionpicturesindustry．Byreviewing

3、thesummaryoftheresultsofstudyoflocationchoiceofcommercialentertainmentfacilityandcinemas，thethesisclassifiestheinfluencingfactorsofthemultiplexcinema’Slocation，containingmarket，competition，potential，spaceclosingandtraffic．Basedontheanalysisofthedevelopingcharacteristicsa

4、ndspatialdistributioncharacteristicsofmultiplexcinemasinChinaandtheexperiencesofrelevantstudiesinChinaandoverseas，thethesischoosesnineteenassessmentindicesreflectingtheaspectsofdemography,movieconsumption，traffic，competitionandpotential，andestablishesanewframeworkforthel

5、ocationchoiceofmultiplexcinemaatthefirstaRempt．Basedontllerelevantstudies．thethesisextractsfourteenassessmentindicesreflectingtheaspectsofdemography,movieconsumption，traffic，competitionandpotential，andestablishesanewframeworkforthelocationchoiceofmultiplexcinema．Basedont

6、heresultsofexpertquestionnaires，itutilizestheAnalyticHierarchyProcesstoobtaintheweightofassessmentfactorsandassessmentindicesandquantifiestheassessmentindices．Thesequencefromhilghtolowofthepriorityoftheassessmentfactorsis：demography,movieconsumption，competition，traffican

7、dpotential．Furthermore，itdiscussesthedifferenceoftheweightsintheselectionoffactorsbetweenthetheaterproprietorsandspecialistsinprogramming．AllofChi-squaretestshavenotpassedtheO．05significancelevelexcepteducationallevel，whichsuggeststhatnosignificantdeviationexistsamongass

8、essmentfactorsandassessmentindicesexcepteducationallevel．ThethesisregardsurbanareaofHangzhouaSthesample