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1、ACKNOWLEDGEMENTSMydeepestgratitudegoesfirstandforemosttoProfessor,mysupervisor,forherconstantencouragementandguidance.Shehaswalkedmethroughallthestagesofthewritingofthisthesis.Withoutherconsistentandilluminatinginstruction,thisthesiscouldnothavereacheditspre
2、sentform.Second,Iwouldliketoexpressmyheartfeltgratitudetoallotherteacherswholedmeintotheworldofstrategicmanagementandwhoselectureshavegivenmeinspirations.Theirinsightfuladviceandinformativelectureshaveenrichedmyknowledgeaboutstrategicmanagementandthereforewi
3、denedmyacademicview.Lastmythankswouldgotomybelovedfamilyfortheirlovingconsiderationsandgreatconfidenceinmeallthroughtheseyears.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhogavemetheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduri
4、ngthedifficultcourseofthethesis.ABSTRACTInrecentyears,asaresultofthecombinationofinformationtechnologyandthefinancialindustry,Internetfinancehasdevelopedrapidly,andhascausedaconsiderabledegreeofimpactonChina'straditionalfinancialindustry.Oneofthetypicalmodel
5、s-P2Ponlinelendingisinaperiodofrapidgrowth.P2Ponlinelendingcanincreasetheutilizationofcapitalandbringbenefitstoeconomicdevelopmentandsocialstability.However,underthebackgroundofunsoundindustrysupervision,intherapiddevelopmentofP2Pnetworklending,therehavebeen
6、someproblemsintheP2Plendingmarket,negativeissuessuchasfalsebidding,highinterest,andillegalfundraisingofP2Plendingplatformshaveappearedfrequently,andmanyplatformsarefacingthesameproblem.Theoperatingdilemmaincludeshighoperatingcosts,lackoftalents,andinsufficie
7、ntcontrolofriskcontrol.Asaresult,turbulencesuchasrunningtidesandclosingtidesfrequentlyoccurred,whichmadethecredibilityoftheentireindustrysubjecttoextremelybadinfluence.FacedwiththechallengeofthisInternetfinancialmodel,itisverynecessarytocarryoutathoroughrevi
8、ewofitscurrentstatusandcharacteristicsandtoconductacomprehensiveanalysisofitspossiblerisks.InordertoimprovetheriskcontrolsystemoftheP2PlendingindustryandpromotethesustainabledevelopmentofChina's
