资源描述：
《Chapter4跨商务文化交际》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Chapter4CulturalValuesWearelearningEnglish,weareadoptingourselvestoanewculture,wearelearninganewculturalsoftware.Withtheknowledgewehavelearned,wecanhaveabettercommunication.Butallofthesedonotnecessarilyleadtosuccessfulcommunication,asweoftenrespondorreactbydoingmore
2、ofwhatwedidinthepast.Akindpreparationorpre-knowledgecanonlyworkinacertainway.MostoftenWeworkinaculturalwayofourown.1.CulturaldifferencesinvaluesAgroupofChineseprofessorswerevisitingOxfordUniversity.Theywereservedwithwesternfoodforthethreemealsaday.Aboutoneweeklater,
3、somerefusedtotakesuchmealsandchosetocookChinesefoodforthemselves.MostoftheOxfordUniversityprofessorsordoctorslectureintheirway.Theysitonthedesknowandthenfortheirlectures.Theyarejustbeingthemselves.Theysometimesdonothaveafixedtopicandjusttalkandtalk.Theyevendonotmind
4、whethertheirstudentsfollowthemornot.Peoplearesittingorlyingonthegrassforleisureinpublic.WhyaretheChineseandthewesternerssodifferentinsomanyways?Infood,time,talking,sex,friendship,nature,children,family,work,education,andsocialrelationships,almosteverything.Thekeyist
5、heirdifferentattitudestowardsvalues.Theculturetheyhaveenjoyedalltheirlife.IntroductoryCaseNowstudythefollowingproverbsanddecidewhatvalue(s)theyrepresent.1.Toomanycooksspoilthebroth.2.Theearlybirdcatchestheworm.3.Godhelpsthosewhohelpthemselves.4.Timeismoney.5.Myhomei
6、smycastle.6.Thinkthreetimesbeforeyoutakeaction.7.Modestymakesyouprogress;conceitednessmakesyoulagbehind.Proverbs'valueexplanation:Value:theindividualOrigin:EnglandValue:actionOrigin:EnglandValue:self-helpOrigin:GreeceValue:efficiencyOrigin:USAValue:privacyOrigin:Eng
7、landValue:cautionOrigin:ChinaValue:modestyOrigin:ChinaManyproverbs,examplesoffolkwisdom,remindpeopleofthevaluesthatareimportantintheculture,suchastheabovelisted.Valuesteachpeoplehowtoact,whatisright,andwhatiswrong.Becausethevaluesofeachculturearedifferent,understand
8、ingthevaluesofanotherculturehelpsexplainhowpeoplethinkandact.DefinitionofValueValuesaresocialprinciples,goals,orstandardsacceptedbypersons
