家居建材卖场顾客满意度研究——以居然之家为例

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1、分类号：密级：HUAZHONGAGRICULTURALUNIVERSITY硕士学位论文MASTER’SDEGREEDISSERTATION家居建材卖场顾客满意度研究——以居然之家为例Researchontheinfluencingfactorsofcustomersatisfactioninhomebuildingmaterialsmarket--TakingtheEasyhomeasanexample研究生：王梦雅CANDIDATE:WANGMENGYA学号：2016306120043STUDENTNO.专业：工商管理MAJOR:BUSINESSADMINISTRATION导师：

2、罗小锋教授SUPERVISOR:PROFESSORLUOXIAOFENG中国武汉WUHAN，CHINA二○一八年六月June,2018华中农业大学硕士学位论文家居建材卖场顾客满意度研究——以居然之家为例Researchontheinfluencingfactorsofcustomersatisfactioninhomebuildingmaterialsmarket--TakingtheEasyhomeasanexample研究生:王梦雅学号:2016306120043指导教师:罗小锋教授学位类型:工商管理硕士领域：市场营销华中农业大学经济管理学院中国 ∙ 武汉CollegeofEc

3、onomyandManagementHuaZhongAgriculturalUniversityWuhan,China家居建材卖场顾客满意度研究——以居然之家为例目录摘要......................................................................................................................................IABSTRACT..................................................................

4、.....................................................II1绪论..................................................................................................................................11.1研究背景..................................................................................................

5、.............11.2研究目的...............................................................................................................21.3研究意义...............................................................................................................31.4国外研究动态.................................

6、......................................................................31.5国内研究动态.......................................................................................................42顾客满意理论综述.....................................................................................................

7、.....62.1顾客满意基本概念..............................................................................................62.2顾客满意形成机理模型.......................................................................................62.3顾客满意理论的基本观点.........