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1、GUIDETOANALYSINGCOMPANIESOTHERECONOMISTBOOKSGuidetoBusinessModellingGuidetoBusinessPlanningGuidetoEconomicIndicatorsGuidetotheEuropeanUnionGuidetoFinancialMarketsGuidetoManagementIdeasNumbersGuideStyleGuideDictionaryofBusinessDictionaryofEconomicsInternati
2、onalDictionaryofFinanceBrandsandBrandingBusinessConsultingBusinessEthicsBusinessStrategyChina’sStockmarketDealingwithFinancialRiskGlobalisationHeadhuntersandHowtoUseThemSuccessfulMergersTheCityWallStreetEssentialDirectorEssentialEconomicsEssentialFinanceEs
3、sentialInternetEssentialInvestmentEssentialNegotiationPocketWorldinFiguresGUIDETOANALYSINGCOMPANIESBobVauseTHEECONOMISTINASSOCIATIONWITHPROFILEBOOKSLTDPublishedbyProfileBooksLtd3aExmouthHouse,PineStreet,Londonec1r0jhwww.profilebooks.comCopyright©TheEconomist
4、NewspaperLtd1997,1999,2001,2005Textcopyright©A.H.Vause1997,1999,2001,2005Allrightsreserved.Withoutlimitingtherightsundercopyrightreservedabove,nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyformorbyanymea
5、ns(electronic,mechanical,photocopying,recordingorotherwise),withoutthepriorwrittenpermissionofboththecopyrightownerandthepublisherofthisbook.Thegreatestcarehasbeentakenincompilingthisbook.However,noresponsibilitycanbeacceptedbythepublishersorcompilersforth
6、eaccuracyoftheinformationpresented.WhereopinionisexpresseditisthatoftheauthoranddoesnotnecessarilycoincidewiththeeditorialviewsofTheEconomistNewspaper.TypesetinEcoTypebyMacGuruLtdinfo@macguru.org.ukPrintedandboundinGreatBritainbyCreativePrintandDesign(Wale
7、s),EbbwValeACIPcataloguerecordforthisbookisavailablefromtheBritishLibraryISBN-10:1861979851ISBN-13:9781861979858ContentsIntroductionviPart1Understandingthebasics11Theannualreport–andwhatunderliesit32Thebalancesheet303Theincomestatement614Thecashflowstatemen
8、t895Otherstatements111Part2Assessingthefacts1156Guidelinesforfinancialanalysis1177Measuringprofitability1298Measuringefficiency1579Workingcapitalandliquidity17810Capitalandvaluation20511Strategy,successandfailu
