青岛有线关于传统收视业务的增值发展分析

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1、万方数据山东大学硕士学位论文AbstractThestatusofconstructionofinformationizationhasbeenimprovedintheNationaldevelopmentalstrategysincethetwosessions(NationalPeople’SCongressandChinesePeople’SPoliticalConsultativeConference)in2015，whichemphasizetheimportantroleofinformationizationinpromotingtheoverallnationalstren

2、gthandprotectingthenationalsafety．Cablenetworkisavitalinfrastructureintheprocessofinformationization．Valueaddedservice(VAS)isanovelfocusinthefuturecompetition．ThegovernmentpresentedtheTripleplaystrategyin2010，whichWasacrucialpartininformationizationandresistanceofinternationalfinancialcrisis．Triple

3、playstrategysupportedthedevelopmentofcableTVasanewpolicyandprovidedanewtechnique．Basedonit,theVASmadeaseriesofbreakthroughs．However,谢mtheboomofnewterminal，likeOTTTVandIPTV,thecableTVmarketisimpactedandthedevelopmentofVASisaffected．Underthiscircumstance，itisbecomeasignificantchallengeofcableTVtofigu

4、reouthowtotaketheadvantagesofpresentpolicy,howtomakeatechnologicalbreakthroughsinthetrendof‘InternetPlus’，andhowtoachieveleapdevelopmentofVAS．Ididliteraturereviewseriouslyandorganizedthethesisframereasonably．First,IsummarizedtheoryofVASandthetypesofcableTVVASinChina．Ianalyzedtheorionanddevelopmento

5、fVAS．Furthermore，IdiscussedthedevelopmentsituationandstrategyfoundationofBGCTV,TOPWAY,andWASU．Iconductedtheevidence-basedanalysisofthethreemodelcompanytoexploretheirproduct，organizationstructure，networkplatformconstruction,coreproductscreation，marketingmodeinnovmionandetc．Basedonthesemodels，Istudie

6、dtheproblemsindevelopmentofQingdaoCableTVandfiguredoutitsstrengthsandweaknesses．Ialsoexploredtheenvironmentalfactorsandcontrasted谢t11rival，likeChinaUnicom，ChinaMobileandere．Finally,accordingtotheelementsofVASdevelopment,Idiscussedproductssystems，customerretention，marketexpanding，technologydevelopme

7、nt，talentrecruitmentandetc．III万方数据山东大学硕士学位论文Weshouldtakethenetworkasthefoundation，considertheserviceasguarantee，seetheusersasessentialinthedevelopmentofcableTVVAS．Firstly,weshouldfollowthemarketdevelopmentt