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1、万方数据P2P网络借贷行业发展及其对实体经济支持的研究摘要近年来,P2P网贷机构迅速发展,机构数量不断增多,市场规模不断扩大,业务条线不断拓展,服务群体不断扩容,成为重要的新兴金融产业。与传统金融相比,P2P网贷平台有着众多优势,能够缓解信息不对称,降低交易成本,提高交易效率,提升资金的运转能力,并且,依靠平台化运营,可以在不占用物理网点的背景下,更加广泛的覆盖客户群体,为消费者提供全天候、零距离的金融服务。作为传统金融业务的重要补充,P2P平台已经成为改善小微企业融资难、融资贵的重要途径,在服务小微金融、服务实体经济上正在发挥着越来越广泛的作用。本文以P2P网贷平台为
2、考察对象,对其进行了深入的研究与分析。全文共分为四个部分,第一部分对P2P网贷平台的定义、优势、经营模式及发展现状进行了总结;第二部分对P2P网贷平台的理论基础及相关研究进行了文献综述;第三部分考察了P2P网贷平台对小微企业的融资支持,首先介绍了其服务的比较优势,然后以案例分析的形式研究了其对小微企业的融资帮助;第四部分提出了P2P行业发展趋势及相关政策建议。关键词:P2P网贷平台;小微企业;案例分析;政策建议万方数据THERESEARCHOFTHEDEVELOPMENTOFPEERTOPEERLENDINGANDSUPPORTTOREALECONOMYABSTRACT
3、Inrecentyears,therapiddevelopmentofP2Pnetworklendinginstitutions,increasingthenumberofinstitutions,themarketscaleisconstantlyexpanding,continuouslyexpandthebusinessline,expandingservicegroup,becometheimportantemergingfinancialindustry.Comparedwiththetraditionalfinance,P2Pnetcreditplatfor
4、mhasmanyadvantages,whichcanalleviatetheinformationasymmetry,reducetransactioncosts,improvetransactionefficiency,improvetheoperationability,capitalandrelyontheplatformoperation,cannotoccupythephysicalnetworkbackground,coveringmoreextensivecustomergroup,toprovideall-weather,zerodistancefin
5、ancialservicestoconsumers.Asanimportantsupplementtothetraditionalfinancialservices,theP2Pplatformhasbecomeanimportantwaytoimprovethesmallmicroenterprisefinancing,financingexpensive,intheserviceofsmallmicrofinance,serviceentityeconomyisplayingamoreimportantrole.ThispapertakesP2Pnetcreditp
6、latformastheobjectofstudy,hascarriedonthethoroughresearchandanalysis.Thefulltextisdividedinto万方数据fourparts,thefirstpartofthedefinitionofP2P,thenetcreditplatformadvantage,currentsituationanddevelopmentofbusinessmodelaresummarized;andtherelatedresearchofthesecondparttheorybasedonP2Pnetcred
7、itplatformmakesaliteraturereview;thethirdpartofthestudyofP2Pnetcreditplatformforsmallmicroenterprisefinancingsupport,firstofallintroducesthecomparativeadvantagesofservice,andthenintheformofcasestudiesandtheireffectsonsmallmicroenterprisefinancinghelp;thefourthpartputsforw