麦佳公司市场定位与营销策略分析

《麦佳公司市场定位与营销策略分析》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、AbstractAbstractSmallandmedium—sizedenterprisehowtohowvulnerableiSstrong．inaconstantlychangingmarketcompetitioninvinciblebyregionalbranddevelopment，howtoanationalmarket，suchasintemationalbrand．isalwaystheresearchersandenterprisemanagersspecialattentionandeagertoso

2、lvetheproblem．Thecrisis，theChineseeconomytransformationeraunderthebackgroundofintemationalpoliticalenvironment，thereexistunrest，inflationriskincrease．tradewarhighlights。frequentnaturalcalamity，andmanyotheradverseenterprisedevelopmentfactors，infund．technology．manag

3、ementarethenaturaldefectsofsmallandmedium-sizedprivateenterprises，inordertoobtainthesuperiorityofopenmarket，andgraduallyexpandedisachallengingtask．Howtoincreasingcompetitionintheglobaleconomicintegrationofsocialmarketenvironmentforsurvivalanddevelopmentstatus．but”

4、notgrowinthecompetitioninthemarketcompetition．iseliminatedperish”truthrequireseveryenterprisemustface．andmakeinevitablechoice．Inviewofmarketandindustryenvironment，thespecificcharacteristicsaccordingtoenterprisefromthestrategicchoicetospecificimplementationprocess，

5、howmarketingproblemhasastrongtheoreticalvalueandpracticalsignificance．forthosewhofacestrongcompetitionatacompetitivedisadvantage，andrequirementsofthedevelopmentofsurvivalplansforsmallandmedium-sizedprivateenterprises，thispaperstudiesalsotohavethecertainreferenceva

6、lue．Thisthesiswithflourindustryasanexample．usingMaijiacompanystrategicmanagementandmarketingtheoryandcombiningwithMaijiacompanymarketingexperience，specificanalysisprofessionoligopolybackground，inthecapital，technology，management，etc．，doesnothavecompetitiveabilityof

7、smallandmedium·sizedprivateenterprises，howtothroughmarketingpromotioncompany’Scomprehensivecompetitivenessintheindustry，andaplaceforonthemarket．ThispaperanalyzestheprocessofMaijiacorporatemarketingandtheexistingproblems，marketingmacropoliticalandeconomicenvironmen

8、t．industrialtechnologyenvironment，industrialcompetitionenvironment，industryindustryenvironment．theSWOTframeworkofenterpriseenvironmentalconditionfactors