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1、Unit10MoneyCommunicationWorkshop教案Writing:AnAdvertObjectives☆Toreadanadvertisementandextractthemainfacts.☆Tounderstandthegeneralstructureandwritingtechniquesofanadvert.☆Touselinking(addition)words,adjectives,qualifyingadverbs.☆Towriteanadvertisement.SkillsFoc
2、us☆Reading,Writing,SpeakingTeachingProcess☆Warm-upActivity1Studentsseetwovideosandguesswhatarebeingadvertised.Nokia7610,TIMEActivity2Studentsworkingroupsandtranslatethefollowingslogans.1.McDonald’s:I’mlovingit.(我就喜欢。)2.Nike:Justdoit.(只管去做。)3.Philips:Let'smake
3、thingsbetter.(让我们做得更好。)4.Nescafe:Thetasteisgreat!(味道好极了！)5.DeBierres:Adiamondlastsforever.(钻石恒久远，一颗永流传。)☆Pre-writingActivity3Studentsputthemainideasofeveryparagraphintoarightorder.A:TheadvantagesB:TitleC:Theprice/HowyoucangetitD:TheproblemsandthesolutionBDACA
4、ctivity4Studentsreadthetextandcompletethetable.Whatisitcalled?K9DogwalkerWhatcanyouuseitfor?toexerciseyourdogWherecanyouuseit?athomeWhatisitmadeof?plasticWhatareitsadvantages?light,easyandconvenienttotakeonholiday,notexpensiveHowmuchdoesitcost?£39.99Wherecany
5、ougetit?CantekProductsActivity5Workingroupsandfindoutthetechniquesthewriterusestogetthereader’sattentionandpersuadethereadertocontinuereading.1.Theadvertstartswithquestions.2.Itofferssolutiontoproblems.3.Itsaysthegadgetwillhelptheowneraswellasthedog.☆While-wr
6、itingActivity6BrainstormingLinking(Addition):too,plus,also,eitherAdjectives:amazing,compact,attractive,automatic,brilliant,convenient,durable,fantastic,modern,relaxing,reliable,perfect,usefulAdverbs:extremely,incredibly,quite,really,very,notveryMaterials:nylo
7、n,plastic,glass,gold,metal,silver,woodActivity7Discusswithyourpartnersaboutthegadgetyourgroupdesignedyesterdayandcompletethetable.Whatisitcalled?Whatcanyouuseitfor?Wherecanyouuseit?Whatisitmadeof?Whatareitsadvantages?Howmuchdoesitcost?Wherecanyougetit?Activit
8、y8Writeanadvertforthegadgetyoudesign.Title:Thesloganofyourgadget.Paragraph1Theproblemandthesolution(Whatproblemsdoesthegadgetsolve?Whatdoesitdo?)Paragraph2Theadvantages(Giveinformationabo
