呼市中海地产凯旋门项目市场营销策略分析

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1、目录目录第一章引言·······················································································11.1选题背景···············································································11.2选题意义······························································

2、·················11.3分析方法和分析思路································································21.3.1分析方法········································································21.3.2分析思路···································································

3、·····2第二章相关理论综述············································································42.1市场营销理论·········································································42.1.1市场营销的定义·······························································42.

4、1.2市场营销理论的发展·························································42.2房地产市场营销的内涵·····························································62.3房地产市场营销的特点······························································62.4房地产市场营销的发展···················

5、···········································7第三章中海地产凯旋门项目市场营销环境分析··········································83.1宏观环境分析········································································83.1.1宏观环境分析·····················································

6、············83.1.2行业环境分析·································································153.2微观环境分析········································································193.2.1企业概况······································································

7、·193.2.2品牌分析·······································································203.2.3产品分析·······································································21第四章呼市中海地产凯旋门项目SWOT分析及市场定位·····························234.1中海地产凯旋门项目SWOT分析············

8、···································234.1.1优势分析·······································································234.1.2劣势分析·······································································254.1.3机会分析···················