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时间:2018-11-29
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1、ContentsAcknowledgements··································································································iiiAbstractinChinese·································································································ivAbstractinEnglish··············
2、····················································································viChapterOneIntroduction····················································································11.1Popularityofbrands··························································
3、································11.2Importanceofbrands·························································································11.3Researchreview································································································21.4Objective··
4、·········································································································3ChapterTwoBrandNamesandBrandNaming·················································42.1Understandingthebrandname······················································
5、···················42.1.1Brandsandbrandnames············································································42.1.2Identificationofbrandname,tradenameandtrademark···························42.2Functionsofbrandnames···············································
6、···································42.2.1Vocativefunction·······················································································52.2.2Informativefunction··················································································52.2.3Aestheticfuncti
7、on······················································································62.3Principlesofbrandnaming···············································································72.3.1Brevityprinciple························································
8、································72.3.2Noveltyprinciple··········································
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