在线广告行业-毕业论文外文翻译

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1、外文文献TheOnlineAdvertisingIndustryAdvertisingdeliveredovertheinternet—“onlineadvertising”—hasbecomeasignificantsourceofrevenueforweb-basedbusinesses.Fifty-sixofthetop100websitesbasedonpageviewsinFebruary2008presentedadvertising;these56accountedfor86percentofthetotalpageviews

2、forthese100sites.Twenty-sixofthese56sites,accountingfor77percentofallpageviewsforthetop100sites,likelyearnmostoftheirrevenuefromsellingadvertising.Advertisingisasignificantsourceofrevenueformanyofthesmallersitesincludingonessuchasblogsthatoccupythelong-tailoftheweb.Onlinea

3、dvertisingisalsocentraltothe$34billione-commerceeconomy,whichisbecominganeverlargerportionofoverallcommerce.Web-basedsellersuseonlineadvertisingtodriveconsumersdirectlytotheirsiteswheretheycanbrowseforgoodsandservicesandpurchasethemwithafewclicks.Onlineadvertisingaccounted

4、for8.8percentofalladvertisingintheUnitedStatesin2008.Thatshareisexpectedtogrowaspeoplespendmoretimewithnewonlinemediasuchassocialnetworkingandsitesthatofferuser-generatedcontent;asmoretraditionalmediasuchastelevisionistransmittedovertheinternet;andasmoreadvertisingisdelive

5、redtobrowser-enabledmobilephones.Internet-basedadvertisingisthesourceofa“galeofcreativedestruction”.thatissweepingacrosstheadvertisingandmedialandscape,especiallyintheUnitedStates.Newspapers,particularly,arelosingreadersandadvertiserstowebmediasupportedbyonlineadvertising.

6、Thathasleadtoadownwardspiralasindirectnetworkeffectsworkinreverse.ThemarketcapsofthemajorpubliclytradednewspaperbusinessesintheUnitedStatesdeclinedby42percentbetweenJanuary2004andAugust2008,comparedtoa15.6percentincreasefortheDowJonesIndustrialaverageoverthatsametimeperiod

7、.外文文献TheOnlineAdvertisingIndustryAdvertisingdeliveredovertheinternet—“onlineadvertising”—hasbecomeasignificantsourceofrevenueforweb-basedbusinesses.Fifty-sixofthetop100websitesbasedonpageviewsinFebruary2008presentedadvertising;these56accountedfor86percentofthetotalpageview

8、sforthese100sites.Twenty-sixofthese56sites,accountingfor77percentofallpageviewsforthetop1