Influences of Language and Cultural Differences on the Advertising Translation 中英语言与文化差异对广告翻译的影响

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1、InfluencesofLanguageandCulturalDifferencesontheAdvertisingTranslation中英语言与文化差异对广告翻译的影响Abstract:Advertisementhasbecomeoneofthemostimportantproductsofcultureinthemodernage.Itisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumeproductsorse

2、rviceofabrand.Especially,advertisinglanguageischaracterizedbyculturalandagebackground.Westernlanguagesarerule-dominated,whiletheChineseisdominatedbypeople.Therearemanydifferencesinthestructureoflanguage,andwhendescribesomethingsinadvertisement,Chinesetendstoimagine,butEnglish

3、tendstopreciseness.Agoodtrademarktranslationembodiestheperfectcombinationoftranslationtechnologyandaesthetics.Differentculturehasdifferentimpactonadvertisingtranslationincludinghistory,value,customandsoon.Thispapergivesadetailedanalysisofadvertisementtranslation,andsomevaluab

4、leexamples.Keywords:Advertisement;advertisingtranslation;culture;language摘要：广告已成为一种非常重要的文化产品之一，在当今时代，广告已经成为不同地域之间的一种沟通的方式，它的方式通常是说服潜在客户购买或消费自己的产品和服务。更重要的是广告语言的特点是具有文化和时代背景。西方语言以规则为主导，而中国却以人为主导；由于语言结构的不同，当他们描述事物时，中文注重幻想，但英语注重准确。一个好的商标翻译体现了翻译技术完美结合，不同的文化在广告翻译中具有非常重要的影响，它包括历史，价值

5、，习俗等。本文对广告翻译进行了详细分析，还有一些有价值的例子。关键词：广告;广告翻译;文化;语言Contents1.INTRODUCTION42.LANGUAGEIMPACTOFADVERTISINGTRANSLATION42.1ThedifferencesofthestructureoflanguageintheSino-Britishadvertising42.2thedefferencesofchoosingthewords52.3thedifferencesofpronunciationofthewordsinSino-Britishad

6、vertising.63.THEIMPACTOFCULTUREONADVERTISINGTRANSLATION63.1TheimpactofHistoricalandculturalonadvertisingtranslation63.2Valuereflectedintheadvertisementtranslation.73.3Culturalcustomimpactonadvertisingtranslation94.DEFINITIONOFDOMESTICATION105.CONCLUSION11REFERENCES13ACKNOWLED

7、GMENTS14InfluencesofLanguageandCulturalDifferencesontheAdvertisingTranslation1.IntroductionAstoculturalproducts,advertisingreflectsthecloserelationshipbetweenlanguageandculturedirectly.Advertisinglanguageisaspecialkindofartformwhichhasprofoundculturalbackground.Thetrendoftime

8、salsoaffectsthelanguageandculturenadvertisinganddecideswhetherthetra