application of “yunnan element” in the tourism souvenir design

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1、Applicationof“Yunnanelement”inthetourismsouvenirdesign　　“Yunnanelement”isallonbehalfofChina'sYunnanregionalimagecharacteristicsofthevisualelementsofthecategory.Yunnanethnicminoritycostumesandtemples，residentialmodelingcontainsawealthofdesignmaterial，ist

2、heconvergenceofChineseandforeigncultures.Therefore，the“Yunnanelement”coversawiderangeofcontent，suchasDaiJinintheauspiciousauspiciousculture，DaliBaicharacteristicsoftie-dyed，Miaofinesilver，NaxiancientmusicandNaximythology，coloredtemplesarchitecturalmodel

3、ing，XishuangbannaSongkranFestival，Refinedvisualsymbols.Andfromtherationalityofthedesignoftouristsouvenirs，butalsobymanyconditions，suchasinformationtransmissionrestrictionsandprocessingtechnologyconstraints.Therefore，wehavetocarryoutin-depthresearchandsc

4、reeningofmaterialstoensuretheuniquenessandaccuracyofinformationtransmission，aswellasthefeasibilityofmodelingdesign.　　“Yunnanelement”hastheculturalconnotationandtheimagecharacteristic，howtocarryoutthevisualimagewiththetypicalcharacteristiceffectivelyandt

5、ransformsintothenecessaryelementinthedesignofthetouristsouvenir，isthefocusofthisarticle.Theformationandevolutionofvisualelements，derivedfrompeople'slifeexperienceandstoredintheirsubconscious.Inthedesign，thevisualimageintothevisuallanguage，throughacertai

6、ngraphics，text，colorelementsofthecarriertoachievethepurposeofattentionandinformationtoconvey.　　Coloristheeasiesttoexpressregionalfeatures.Choosetherightcombinationofcolorsandproductionprocesscanmakeproductsstandout.Ageographicalpreferenceforcolorisinflu

7、encedbylocalenvironmentalfactors，culturalfactors，andethnicdifferences.SuchasDailivinginthetropicalrainforestarea，thelocaltraditionalfolkcolorshowingastrongcharm，DaiJincolorcombinationwithbright，oftenwhitefortheend，red，blackforthepattern，asifthehotsunand

8、lightbetweentherelationshiprefining.Anotherexample，DaliBaiislocatedatthefootofCangshan，CangshanonthegrowthofBanlangenisanaturalblueindigosolution，thelocalsusethemostnaturalblueindigodyefabricproducts，thebluetoneofthetie-dyetechno