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1、UNIT21-1 TheFederalTradeCommissionhadsomesharpwordsforInternetcompaniesThursday,sayingthattheyarenotexplainingtotheirusersclearlyenoughwhatinformationtheycollectaboutthemandhowtheyuseitforadvertising. Fornow,thecommissionisstickingtoitsviewthattheInternetindustrycanvoluntarilyregulateits
2、ownprivacypractices. Butthetoneofthereport,andcommentsbyseveralcommissionmembersandstaffofficials,indicatedthatiftheindustrydoesnotmovefaster,theagencywouldincreaseregulationorcallforCongresstolegislatestricteronlineprivacyrules. “Peoplewereworriedthatthecommissionwouldabandonitssupportf
3、orself-regulation,”saidJulesPolonetsky,theco-chairmanoftheFutureofPrivacyForum,atradegroup.“ThecommissionissayingyouhaveonelastchancebeforeIcomeupstairsandtakeyourtoysaway.” Technically,thecommissionreleasedanupdatetoitsprinciplesforwhatitcallsonlinebehavioraladvertising—adsshowntotheuser
4、basedonpastpatternsofbehavior.Thesearevoluntaryguidelinesfirstissuedattheendof2007. ThenewguidelinessuggestthatWebsitesexplainhowtheycollectandusedataina“clear,concise,consumerfriendly,andprominent”way.Fewsitesmeetthatstandardrightnow,thecommissionfound. “Whatweobserveisthat,withrareexce
5、ption,itisnottheruleforanyWebsitestodothosethings,”saidEileenHarrington,theactingdirectorofthecommission'sbureauofconsumerprotection,inaninterviewThursday.“Itisfarmorecommonplaceforthemtoputtheinformationinthemidstoflengthyandhard-to-understandprivacypolicies.” Ms.HarringtonchallengedInte
6、rnetcompaniestoexplainwhattheyaredoinginasectionotherthanitsprivacypolicy. Thecommissiondidnotspecifywhatsortofnoticecompaniesshouldgive,butitnotedthatsomehaveproposedmethodsthataremorevisibletotheaverageuser,likealinkrightoneachadvertisementthatleadstoanexplanationofwhatdatatheadvertiser
7、collectsanduses. “Thisisaboutadvertising,sothesepeopleoughttobecreative,”shesaid. Groupsthatwantbetteronlineprivacyweremixedintheirreaction.Somepraisedthenew,tougherstandardsfortargetedads.Butothersarguedthatthecommissiondidnotgofarenoughtoregulateallthediff
