doc-外文翻译---影响顾客忠诚度：不同的因素对不同水平的顾客忠诚度有影响吗-其他专业

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5、rshavevariousinfluencesindifferentloyaltylevels?原文：AbstractThecurrentpaperstudiestheinfluenceofvariousfactorsoncustomerloyalty.Themainhypothesisofthestudyinsiststhatthelistofmostimportantfactorsaffectingloyaltyisdependantonthelevelofloyaltyofcostumers.LOGITmeth

6、odwasusedfortestingthehypothesesonthesampleofsurveydataabout1000privatecustomersofthebiggesttelecommunicationcompanyinEstonia.Theresultsrevealthatfouranalysedfactorsaffectingcustomerloyalty(satisfaction,trustworthiness,imageandimportanceofrelationship)areplayin

7、gdifferentroleonthedifferentlevelsofcustomerloyalty.INTRODUCTIONRecentyearshaveshownagrowinginterestincustomerloyalty.Theglobalisationofcompetition,saturationofmarkets,anddevelopmentofinformationtechnologyhaveenhancedcustomerawarenessandcreatedasituationwherelo

8、ng-termsuccessisnolongerachievedthroughoptimisedproductpriceandqualities.Instead,companiesbuildtheirsuccessonalong-termcustomerrelationship.Accordingtoformerstudies,itcancos