【英语新闻】【阅读材料】肥皂剧改变世界howsoapoperaschangedtheworld

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1、发布时间：2012-05-06文章出自：www.bbc.co.uk原文链接：点击查看Soapoperasaren'toftencelebratedforcontributingtothegoodofsociety.Whetherit'sthematerialismofDallasortheidlegossipofNeighbours,theyarebetterknownforbeingshallowandaddictivethanforbringingaboutsocialchange.Butaroundtheworldthe

2、genrehassucceededinproviding"educationalentertainment"-ablendofpublicservicemessagesandmelodramathathasenrapturedmillionsofviewers.Herearesomeofthethingssoapshaveachieved.GrowingfoodItwasin1951thatBBCradioandtheMinistryofAgriculturecreatedTheArchers,an"everydaystory

3、ofcountryfolk",whichencouragedfarmerstotrynewtechniquestoincreaseproductivityintheyearsafterWWII."It'sonethingtoreadapersuasiveargumentinprintit'squiteanothertobepersuadedbythepowerofthehumanvoice,"saysAndrewCrisell,ProfessorofBroadcastingStudiesattheUniversityofSun

4、derlandintheUK."Whatwaschallengingwasgettingthemessageacrosswithoutpeoplefeelingtheyarebeingharanguedorpreachedat."Theserieswashugelypopular.Stillonair61yearslateritisthoughttobethelongest-runningsoapoperaintheworld.GettingpeoplesewingIn1969,therags-to-richesstoryof

5、adomesticemployeewhomadeherfortunethroughherskillswithasewingmachineprovidedthetemplateforanentertainmenteducationrevolution.SimplementeMaria,aPeruvianTVtelenovela-asoapformatwithalimitedrun-wasextremelypopularthroughoutLatinAmericaandledtoarapidincreaseinbothsaleso

6、fsewingmachinesandpeopleenrollinginsewingclasses.SimplementeMariawasespeciallypopularinMexico,whereitwasrumouredtohavereceivedhigherviewingfiguresthanthe1970WorldCup.TeachingadultstoreadMexicantelevisionwriterMiguelSabidobeganstudyingtheSimplementeMariaphenomenon.He

7、hadwrittenseveralpopularsoapsforamajorMexicanbroadcasterbutwasfrustratedwiththevacuouscontent.Hedrewupamethodologythatwriterscouldusetocreatedramaseriesthatwouldbebothpopularandeducational.In1975,halfofMexico'sworkforcewasilliterateandthoughthegovernmenthadinitiated

8、apublicadultliteracyprogramme,ithadalowtakeup.SabidocreatedaseriescalledVenConmigo,inwhichanelderlymangraduatedfromliteracyclassandinanemo