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1、2018届高三第一学期十一月调研诊断测试英语试题第二部分：阅读理解（共两节，满分60分）第一节：（共20题，每小题2分，满分40分）阅读下列短文，从每题所给的四个选项中，选出最佳选项，并在答题卡上将该项涂黑。ALookaroundyou.IsthereCokeinyourrefrigerator?IsyourcomputeraDellorLenovo?Fromtoothpastetoelectronics,brandsandbrand-nameproductsareallaroundus.Ithasn’talwaysbee
2、nthisway.BeforetheIndustrialRevolutionandtheageofmassmedia,brandswerefarlesspopular.Butsincethen,brandshavebecomeincreasinglyprominentinourdailylives.In2006,acontainership,theCougarAce,struggledinthePacificOceanforseveralweeks.Itsgoodsincluded4,703brand-newMazdaca
3、rs.Noneofthecarsweredamaged,buttherewasstillaproblem.Theshiphadfloatedata60-degreeangle,whichwouldpossiblyaffectthecars’engines,soMazdadecidedtodestroyallofthecars—includingtheindividualparts.“Wecouldn’truntheriskofdamagingthebrandnamethatMazdaworkedsohardoverthey
4、earstodevelop.”explainedcompanyspokespersonJeremyBarnes.Brandsofferbenefitstoboththeconsumersthatbuythemandthecompaniesthatmakethem.Theytiethemanufacturer’sreputationtotheproductand,asaresult,brand-nameproductsareoftenconsideredasbeingofsuperiorquality.Brand-namep
5、roductsalsotendtohaveaspeciallookorform.Thismakesiteasierforcustomertoidentifythingstheyarelookingforwhenshopping.Italsogivescompaniesaconvenientwaytogetrepeatcustomersandtoprotecttheirproductsthroughcopyright(版权)laws.Thankstoadvertising,manybrandsareassociatedwit
6、hcertainvalues,traitsandlifestyles.Inconsequence,thebrandsweusecommunicateamessageaboutwhowearetoothers.Thebusinessofbrandsishuge.Together,theworld’s10biggestbrandsarevaluedatmorethanUS$420billion—thevalueofthebrandnamesalone.Thatmeansthatforthecompaniesthatownthe
7、m,brandsaremorethanjustproductnames.Theyarevaluableassets(资产)neededtobeprotectedevenifdoingsosometimesmeanslosingmillionsofdollars.1.Thefirstparagraphiswrittenwiththepurposeof.A.remindingthereaderstopaymoreattentiontothebrand-productsB.informingthereadersofthelate
8、stbrand-productsC.tellingthereadersaboutthebrand-productsD.introducingthetopicofthepassage2.Whatdoestheunderlinedword“prominent”inparagraph2probablymean
