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1、DealerinventorymanagementinbusinesssenseSalesgrowthdoesnotdependonFALSIFYINGAbrandinthemarketSalesOutstandingGuilinhasbeenplacedinNanning,Liuzhoumay,afternearly4months,Guilin,SalesOutstandingwas15%permonthrateofincrease,fromlessthan60milliontomorethan1millionhavecrossedtheLiuzhouencroachingu
2、pontheNanning.AsamanagerofKangJunweiOfficeofGuangxiProvince,slightlyworried,GuilinCityManager7monthsagofromtheShandongmarket,transferred,hewillnotusethepreviousnetworkresourcesFALSIFYING?IfreallyFALSIFYING,thatwastobe‘beheaded’in.KangjingLicouldnotstandit,grabbedthephoneallocatedtoGuilin,dis
3、tributors,dealersarenotvague,asking‘FALSIFYING’situation?‘KangjingLi,ChairmanMao,Iguarantee,bynomeansthecargocrossedthepenny!‘Dealersareangryhungupthephone.KangJinglistillnotassuredthathis‘vacation’wasadmittedonbehalfoftheGuilinoffice,wanttofindtherealreasonforgrowthinGuilin.SpentfivedaysinG
4、uilinday,andhiscolleaguestoworktogether,atthedealerwherethebubbleof1day,KangjingLi13didnotfind‘FALSIFYINGevidence’.GuilinCityManager,promotions,supervision,salesrepresentativesperformtheirdutiesandvisitedstoreseverydayanddotheterminaldisplayinformation,arrangepromotions,etc.,allworkitemsando
5、thermarkets,thereisnodifference.ThedifferenceisthatthesalesrepresentativesofGuilinGuilinfilloutaformuniquetothemarket:‘dealerinventoryinformationanalysisweekly’(seetablebelow),ThisformattractedtotheKangjingLi’sattention,hehastoexplaintheCityManagertospendsomuchefforttoanalyzewhatdealerinvent
6、orytosaleshelp?NormalmanoffewwordsofCityManagerbecomesenrapturedareferencetothisform:Firstofall,thecompanyreportedattheendtorequireeverydealerinventory,outofonlyoneresult,thefront-linesalesstaffdoesnotmakesense.Weneedtodoistoearnestlyconcernedabouttheirproductsandcompetingproductssoldanddyna
7、micflowconditions,thisinformationcanhelpthetimelyadjustmentofproductmixandmarketingprogramsnetwork,whiledealerinventories(includingwarehouseandretailterminals,thesamebelow)informationtoreflecttheflowofproductsand13thedynamicmarketingofbasicinformat
