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1、转灰为金老龄人口的上升呈现商机（TurngreyGoldtheriseoftheagingpopulationpresentsopportunities）ThesameasothercityChina,Shanghaiisfacingagrowingcrisis.Itisnotaneconomiccrisis,butasocialcrisis:thepopulationisagingquickly,permanentresidentsofShanghaiiscurrently20%oftheagehasmorethan60yearsold.Inthepast
2、,Chineseoldpeoplearesupportedbytheirfamilies,insomecases,iftheelderlypoorornochildren,theywillbesenttohomesfortheelderly.Butthesemeasuresarestillnotenough.Nowmostofthenursinghomeisfull,butthepensionproblemhasbecomeincreasinglyprominent.Inordertomakeupfordeficiencies,fromsincethemid
3、1990s,thegovernmentencouraged(mostlydomestic)privateenterprisestodevelopfor-profitapartmentsfortheelderly.Since1998,thegovernmentallowsdomesticandforeigncompaniesoperatingnon-profitapartmentsfortheelderly,tofollowtheWesternwayofbuildingapartments,butforeigncompaniesmustoperatealong
4、sidealocalpartner,foreignownershipshallnotexceedamaximumof70%.Butevenso,alsohavelittleeffect.Althoughtheelderlyandchildren'seconomicsituationisimproving,andtheproportionofdisposableincomeisincreasing,butfewenterprisesenterthemarkethasbeenstruggling.Ontheotherhand,socialpsychologica
5、lobstacleinpreviousgradualelimination:ifsatisfactoryserviceandreasonableprice,manyoftheelderlyandtheirchildrenwillbehappytomoveintotheapartmentfortheelderlyoracceptservice.Waltonknowledgeonlineinterviewpeopleintheindustrysaidthatthispopulationcrisisprovidesarareopportunityforsomeco
6、mpanies,namelythepurchasingpowerisrising,thedemandofspecialgroupsexpandingtoprovidenewservices.Greatpotential"Thenexttenyears,Chinesewillfacerapidpopulationagingchallenge,evennow,theabsolutenumberofelderlypopulationisalreadyquitelarge,"HangzhouGermaninformationtechnologycompanychie
7、fstrategyofficerJinYuliangsaid.Thestart-uptechnologycompaniesmainlyprovideinformationandcommunicationservicesfortheelderly.Thechallengeishuge:totheendof2007,Shanghaipermanentresidentsofmorethan20%agehasmorethan60yearsold.AccordingtothesurveyoftheShanghaiAcademyofSocialSciences,then
8、umberwillincreaseatanannua
