儿童益智餐厅创业计划书.doc

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1、童城儿童益智餐厅创业计划书儿童益智餐厅创业计划书摘要根据美国耶鲁大学的心理学家斯腾伯格1985年提出的智力三元理论，智力成分的亚理论、智力情境亚理论和智力经验亚理论。智力情境亚理论认为，智力是指获得与情境拟合的心理活动。在日常生活中，智力表现为有目的地适应环境、塑造环境和选择新环境的能力，这些统称为情境智力。同样的行为在不同的智力情境下可产生不同的智力行为，同时个体所处的社会文化背景，决定智力行为的内涵但不决定智力高低。现代社会，随着经济的发展，人们的生活水平日益提高，人们在注重儿童身心健康的同时，更加关注亲子关系的建

2、设和智力潜能的开发。本公司成立的儿童益智餐厅设计独特，集娱乐、饮食、益智于一体，为儿童提供安全、廉价、舒适的就餐环境。同时也会为为家长们提供优质的成人餐饮服务。儿童益智餐厅的创新价值在于利用智力三元理论的智力情境亚理论，把童话故事中的情境搬到现实生活中来，在日常生活中培养儿童的动手、动脑、观察等能力，将儿童的吃、学、玩结合于一体。38童城儿童益智餐厅创业计划书目录摘要···················································21执行总结····················

3、·······················62产品和服务·········································102.1背景················································112.2产品················································112.3服务················································122.4前景···················

4、·····························133行业及市场分析·······································153.1市场·················································163.2竞争·················································173.3消费者···············································204公司战略··········

5、···································224.1公司概述·············································234.2公司文化·············································2338童城儿童益智餐厅创业计划书4.3公司战略·············································245营销策略···········································

6、··275.1目标市场·············································285.2产品策略·············································285.3价格策略·············································295.4渠道策略·············································305.5促销策略···································

7、··········305.6营销模式·············································306公司管理·············································326.1组织结构·············································336.2部门职责·············································337投资分析·······························

8、··············357.1股本结构与规模·······································367.2初期资金的应用·······································367.338童城儿童益智餐厅创业计划书现金流量分析························