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1、swop模型所代表的含义以及优缺点分析（Themeaning,advantagesanddisadvantagesoftheswopmodelareanalyzed）SWOTSWOTstandsfor:strength(advantage),weakness(inferiority),opportunity(opportunity),threat(threat).SWOTanalysis,throughthecomprehensiveevaluationandanalysisofthestrengths,weaknesses,opportunitie
2、sandthreats,andthendrawtheconclusion,andthenadjusttheenterpriseresourcesandenterprisestrategytoachieveenterprisegoals.SWOTanalysishasgraduallybeenappliedtomanyenterprises,including:enterprisemanagement,humanresources,productdevelopmentandotheraspects.***************************
3、***********************************************************************************SWOTisakindofanalysismethodusedtodeterminethecompetitiveadvantageoftheenterprise(strength),(weakness)acompetitivedisadvantage,opportunitiesandthreats(opportunity)(threat),whichcombinestheinternal
4、resources,externalenvironmentandcompanystrategy.Therefore,thecleardeterminationofthecompany'sresourceadvantagesanddisadvantages,andunderstandingoftheopportunitiesandchallengesfacedbythecompany,fortheformulationofthecompany'sfuturedevelopmentstrategyisofgreatsignificance.Stepsof
5、SWOTanalysis:1,listthestrengthsandweaknessesoftheenterprise,thepossibleopportunitiesandthreats.2,strengthsandweaknessescombinewithopportunitiesandthreatstoformSO,ST,WO,andWTstrategies.3,toSO,ST,WO,WTstrategyscreeningandselection,determinetheenterpriseshouldtakethespecificstrate
6、giesandstrategies.Explainconcretely:A.competitiveadvantage(S)referstotheabilityofanenterprisetosurpassitscompetitors,orsomethinguniquetoacompanythatcanimproveitscompetitiveness.Forexample,whenthetwocompaniesinthesamemarketortheyhavetheabilitytoprovideproductsandservicestothesam
7、egroupofcustomers,ifoneoftheenterprisesthatwinrateorprofitpotential,higher,wecansaythattheenterprisehasmorecompetitiveadvantagethananotherenterprise.Competitiveadvantagecanbeasfollows:-technicalskills:uniqueproductiontechnology,lowproductioncost,leadinginnovationcapability,stro
8、ngtechnicalstrength,perfectqualitycontrolsystem,abunda
