2020年亚马逊卖家报告.docx

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1、TableofContents1AboutAmazonSellersAgeGenderLocation(country/state)EducationEmployment6AboutAmazonBusinessesProductcategoriesFulfillmentmethods(FBA/FBM)Sales/businessmodelsMarketplacesProductvolume12AboutAmazonSales&ProfitsSalesProfits16WhatitTakestoSellonAmazonMoneyTimeMotiv

2、ation21SellingonAmazonin2020Sellerplans&goals23DoingBusinesswithAmazonCorporateAmazon:pros&consChina&globalmarketcompetition26MethodologyAboutAmazonSellersTheStateoftheAmazonSellerin2020WhoistheAmazonseller?ThereisnosingletypeofAmazonseller.Peopleofvaryingskillsets,backgroun

3、ds,andinterestscanfindsuccessonAmazon.Infact,respondentsrepresentmenandwomenofeveryagefrom18to80+andacrossmorethan90countries.Somearestudentslookingtopayoffdebt;othersarelaunchingbusinessestocreatethejobthey’vealwaysdreamedaboutwhileworkingafull-timejob;manyareretailersexten

4、dingtheirecommercereach.AllareseekingtoleveragethepowerofAmazontohelpaccomplishtheirgoals.AgeGenderWhilethemajorityofAmazonsellers(57%)arebetween25and44yearsold,morethanathirdofsellers(35%)areoverage45.Malesaccountfor7outof10Amazonsellers.Female26%I4.5Other0.5%35-4445-5455-

5、6465-8080+18-248%Male69%25-3430%27%18%12%5%<1%010203040prefernottosay%HowdomaleandfemaleAmazonsellersdiffer?Men•MenspendmoretimemanagingtheirAmazonbusinessthanwomen.•Menaremuchmorelikelytoengagein“blackhat”tacticsthanwomen.•Menaremorelikelytousetheprivatelabelbusinessmodelt

6、hanwomen.•MoremensaytheirAmazonbusinessesareprofitableoverall,butanequalamountofwomenandmenhaveprofitmarginsexceeding25%.Women•WomenstartsellingonAmazonwithlessmoneythanmen,andwomengettheirAmazonbusinessupandrunningmuchfasterthanmen.•WomenwhosellonAmazonareoftenolderthanmen

7、whosellonAmazon.•Womenaremorelikelytotrydifferente-commerceplatforms.•WomenaremorelikelytoemployretailandonlinearbitragebusinessmodelsthanmenLocationAlthoughAmazonsellersarebasedin93differentcountries,morethanhalfofthemresideintheU.S.52%UnitedStates8%China7%UnitedKingdom5%Ca

8、nada4%India3%Israel2%Australia2%Germany2%Spain1%France1%Italy1%Turkey1%Roma