32 个人润肤产品市场(ac尼尔森2003)

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1、SkinMoisturizingUpdatedtoJan/Feb2003AgendaSkinMoist.BodyMarketOverviewHowXXMilkHelpBrandSales&ShareGainBB&KidsCream,XXCreamLaunchEvaluationExploreSkinMoist.SachetOpportunitySkinMoisturizerSalesTrend,NationalMarketGrowthAccelerated;ValueAlsoOutgrewVolumeTotalSkinMo

2、isturizer6%9%4MonthsGrowthvsYA2%3%VolumeValueMATGrowthvsYAProductSegmentSales&Growth,Nat.GrowthofAllSegmentsAccelerated;FacialObtainedPositiveValueGrowthWhileBodyDeflatedVolumeSales(Ton)ValueSales(Mil.Rmb)6%9%3%8%11%7%20%26%4MonthsGrowthvsYA2%0%6%14%3%2%5%17%Numbe

3、ringreenisoftheannualgrowthMATJF03vsMATJF02XXBodyVolumeSalesTrendbyVariantMilkDidHelpXXtoGainSalesInPassingWinterSeasonvsYAVolumeSales-Ton,(National)BodyTop10BrandsVolumeShare&ChgSlowerGrowthRateCostUsSlightlyLostShareinPassingWinterPeriodNational,BodyBaseXX20.019

4、.7-0.320.719.219.720.31.1NIVEA4.35.10.83.94.85.44.80VASELINE64.6-1.46.45.64.94.3-1.3SOFTSENSE1.820.22.21.42.21.80.4National,BodyBase4MtoJF024MtoJF03ChgND01JF02ND02JF03ChgMininurseWhite+UVcontributedgrowththisseason.LONGLIQI15.510.1-5.413.417.79.910.3-7.4YUMEIJING2

5、.56.94.42.42.68.25.42.8ANAN5.63.5-2.15.35.93.13.9-2SMISS3.52.4-1.13.23.822.8-1BAIQUELING1.82.20.41.522.51.9-0.1MININURSE12.31.31.20.82.51.91.1O.BRAND37.740.93.239.535.939.942.26.3BodyTop10BrandsValueShare&ChgSlowerGrowthRateCostUsSlightlyLostShareinPassingWinterPe

6、riodNational,BodyBase4MtoJF024MtoJF03ChgND01JF02ND02JF03ChgXX24.623.9-0.724.624.622.725.50.9NIVEA7.89.11.36.88.99.48.8-0.1VASELINE9.77-2.79.69.87.26.7-3.1SOFTSENSE1.92.30.42.21.52.42.20.7LONGLIQI8.55.4-3.17.1105.15.7-4.3SAKULA2.941.13.32.54.53.40.9ANAN6.43.7-2.75.

7、77.13.34.3-2.8MININURSE3.13.60.43.72.63.73.31YUMEIJING1.33.321.21.33.82.81.5CATHY1.11.60.51.50.62.210.4O.BRAND31.434.63.232.929.934.534.54.6Sakulapromotionproducthelpsharegain.BodySalesGrowthByPlatformDeflationinBodyMainlyTracedtoBasicBodyLotion;OverallLotionStill

8、CapturedPositiveGrowthwhileCreamDeclinedVolumeShare(BodyBase)TTLBODY10011CREAM35.2-4LOTION51.326Basic43.525PureWhite0.5-56PureUV4.254UV+White3.180OIL13.