资源描述:
《衡阳市汇泰龙公司五金卫浴产品营销策略研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ABSTRACTABSTRACTSincethereformandopeningup,China'seconomyhasdevelopedfast,andrealestateandconstructionplayacrucialrole.Inthesametime,theeconomypromotestheimprovementoflivingandconsumptionlevelhasbeengreatlyimproved.Peoplebegantopursueamorerefinedenjoymentoflife
2、,whichpromotesthedevelopmentofdecorationhardwareandsanitary.Focusingonmanufactureofdecorationhardwareandsanitary,Hutlonseizestheopportunityofthetimes,fromanunknownsmallbusinessintoanowwell-knowndomesticbrands.Hutlondonotstoptheirway,andcontinuetoactivelydevelop
3、ingnewmarketstoexpandthescaleoftheenterprise.HengyangCity,therapiddevelopmentoftheindustrialcityofHunanProvince,providesarangeoffavorableconditionsfortheproductsofHutlon,butchallengesremain,whichrequiresHutlonadoptcertainstrategiestoultimatelyincreasemarketshar
4、e.Basedonthis,thepaperstudiesthemarketingstrategiesofdecorationhardwareandsanitaryofHutloninHengyangCity.Firstly,paperanalyzesdevelopmentprocessandproductcharacteristicsofHutlon,andanalyzesthestrengthsandweaknessesofHutloninHengyangmarket.Thenpaperanalyzesthema
5、croeconomicenvironmentandthecompany'sindustryenvironment,andintroducesopportunitiesandthreatsitfacing.ThenpaperusestheSTPtoconductamarketpositioningstrategytohelpHutlontochosetherighttargetmarketandmarketpositioning;then,paperhelpHutlontodesignmarketingstrategy
6、fromtheproduct,price,place,promotionfouraspects;andfinallyintroducesguaranteestomakethemarketingstrategiesimplemented.KeyWords:marketingstrategy;decorationhardwareandsanitaryofHutlon;HengyangII目录目录第1章绪论...........................................................
7、......................................................11.1选题背景.........................................................................................................11.2研究目的和意义...................................................................................
8、..........11.2.1研究目的...............................................................................................11.2.2研究意义................................................