苹果PPT - Apple-iPhone-Marketing-Plan.ppt

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1、AppleiPhoneMarketingPlanGroupAssignmentArabAcademyforScience,TechnologyandMaritimeTransportationMBAGroupHAhmadullahEl-HadidyBasemGaberHanyAbdulwahabKareemRaslanMoustafaHanafyTamerYousifAppleiPhoneMarketingPlanExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrateg

2、yImplementationBudgetControlExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControlExecutiveSummeryThePast–SteveJobs,SteveWozniakandRonaldWayneestablishedAppleonApril1,1976inordertoselltheApple1ComputerKitthatwashandbui

3、ltbySteveWozniak.TheApple1wassoldasamotherboard(withCPU,RAMandbasictextualvideochips)–lessthanwhatisconsideredapersonalcomputertoday.Applewasresponsibleforcreatingthedesktoppublishingmarketduetotheirinnovativeprogrammes,PageMakerandLaserWriter.Between1983and1996Appleexperimentedwithanumbero

4、ffailedconsumertargetproductsincludingdigitalcameras,portableCDplayers,speakers,videoconsolesandTVappliances.Marketshareandstockpricesdecreased.In2001,AppleintroducedtheiPodportabledigitalaudioplayer.Theproductwasphenomenallysuccessful–over100millionunitsweresoldwithin6years.ExecutiveSummer

5、ySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControlExecutiveSummeryThePresent–January2007,SteveJobs,theCEOandCo-FounderofApple,announcesthatAppleComputerIncorporatedwouldnowbeknownasAppleInc.HealsorevealsthelonganticipatediPhone,a

6、combinationofanInternet-enabledsmartphoneandtheiPod.InJune2008,heannouncesthattheiPhone3GwouldbereleasedinJuly2008,thisnewerversionaddedsupportfor3GNetworkingandassistedGPSnavigation,amongotherthings.TheFuture–Appleplansonfocusingonsatisfyingpersonalconsumerdemandsratherthanmerelyfulfilling

7、ademographicrequirementaswellas,improvingperformanceandstabilityratherthanintroducingnewfeatureswhenreleasingnewversionsofanyproduct.ThinkDifferentExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImpleme