食堂营销策划方案

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1、......食堂营销策划方案学校：XXXXXXXXXXXXXXXX专业：XXXXXXXXXXX班级：XXXXXXXXXXXXXXXX姓名：XXXX专业word可编辑.......学号：XX目录一、市场分析.............................................................................11、目标市场............................................................................................

2、.............12、市场定位.........................................................................................................1二、消费者行为分析.................................................................11、文化因素.......................................................................

3、..................................12、社会因素.........................................................................................................13、个人因素.........................................................................................................24、心理因素.............

4、............................................................................................2三、竞争对手分析.....................................................................21、快餐店......................................................................................................

5、.......22、校外的小吃.....................................................................................................2四、营销环境分析——SWTO分析.........................................21、优势...................................................................................................

6、..............22、劣势.................................................................................................................33、机会.................................................................................................................34、威胁.......................

7、..........................................................................................3专业word可编辑.......五、营销策略.............................................................................31、产品方面.................................................................................

8、........................32、价格方面.......................