商务方案企划书12878736

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1、商务方案设计实习——商务企划书班级：英103班指导老师：小组成员：BusinessPlanAddress:123JiangshanStreetChangchun,JilinTelephone:0431-4501007[MagicBakery][2013-10-16]TABLEOFCONTENTSI.ExecutiveSummary（综合概要）ILCompanySummary（公司概要）2」NameandOwnership（名称与所有权）2.2LocationandFacilities（位置与设施）2.3MissionStat

2、ementandObjectives（企业宗目与目标）2.4BrandandLogo（品牌与标示）2.5KeyPersonnel（重要人员构成）IILOperationalPlan（经营计划）3.1ProductorServiceDescription（产品或服务介绍）3.2SourcesofRawMaterials（原材料来源）3.3ProductivityorServiceCapacity（生产或服务能力）3.4QualityControlingPlan（质量控制计划）3.5CompetitiveAdvantages（竞

3、争优势）IV・MarketAnalysis（市场分析）4」IndustryAnalysis（行业分析）4.2CustomersOrientation（消费群定位）4.3.Pricing（定价）4.4Sales（销售额）4.5Promotion（促销）I・ExecutiveSummary•OurcompanywasformedasapartnershipinOct2013inChangchuncity,byinresponsetothefollowingmarketconditions:Startupopportunities

4、existinProduct•Theneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.Wehaveseveralcustomerswhoarewillingtoplacelargeorderswithinthenextthreemonths.Severalotherprospectivecustomershaveexpressedseriousinterestindoingbusinesswithinsixmonths.•

5、Wepreviouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.•Tothisend,weneedinvestmentfromprivateindividualsandcompanies・Atotalof¥lOQOOisbeingraise

6、dwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanywillbeincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasapartnership.II.CompanySummary2.1NameandOwnership（名称与所有权）①MagicBakery②Partnership2.2LocationandFacilities（位置与设施）Ourcompany'slo

7、cationisinjiangshanbusinessstreet.Therehasmanyuniversitiesanditisthemostprosperousareasinjingyue.wecanprovideaconvenientshoppingenvironmentforthestudents.Ourcompany'smainfacilitiesarerefrigeratoroventablesandchairsofallkindsofsmalltools.2.3MissionStatementandObject

8、ives（企业宗旨与目标）Missionstatement:Toprovidequalityproductandservicetoourcustomer.Objectives:longterm:Presentmarketisestimatedat¥lOOOO.Ourgoalformarke