管理学原理Ch3 environment

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1、PartIIDecisionMakingandPlanning决策与计划Planning:DefiningobjectivesandgoalsEstablishingstrategyDevelopingsubplanstocoordinateactivities.Ch3:ManagementEnvironment经营条件研究Ch4:MangaginginaglobalenvironmentCh5:DecisionMaking决策理论Ch6:Planning计划制定Ch7:StrategicManagementChapter3ManagementEnvir

2、onment3.1Whyit’simportantExternalandinternalenvironmentExternalenvironment:toforcesandinstitutionsoutsidetheorganizationthatpotentiallycanaffecttheorganization’sperformance.GeneralenvironmentSpecificenvironment3.2BusinessenvironmentExternalenvironment-forcesandinstitutionsoutside

3、theorganizationthatmayaffectorganizationalperformance3.2.1GeneralEnvironmentincludesthebroadconditionsthatmayaffectorganizations1、Political/legalConditionsPoliticalconditions-generalstabilityofcountryattitudesofgovernmentalofficialstowardbusinessLegalconditions-federal,state,andl

4、ocalregulationlimitchoicesavailabletoorganizationsThepoliticalarenahasahugeinfluenceupontheregulationofbusinesses,andthespendingpowerofconsumersandotherbusinesses.1.Howstableisthepoliticalenvironment?2.Willgovernmentpolicyinfluencelawsthatregulateortaxyourbusiness?3.Whatisthegove

5、rnment'spositiononmarketingethics?4.Whatisthegovernment'spolicyontheeconomy?5.Doesthegovernmenthaveaviewoncultureandreligion?6.IsthegovernmentinvolvedintradingagreementssuchasEU,NAFTA,ASEAN,orothers?2、EconomicConditionsinterestrates、changesindisposableincome、inflation、long-termpr

6、ospectsfortheeconomyGrossDomesticProduct(GDP)percapita、stageofthebusinesscycle经济发展水平：美国学者罗斯顿(W.W.Rostow)“经济成长阶段”理论.(1)传统经济社会；(2)经济起飞前的准备阶段；(3)经济起飞阶段；(4)迈向经济成熟阶段；(5)大量消费阶段。经济指标GDPGDPpercapita基尼系数个人可支配收入disposableincomeCPI基础设施经济体制消费者支出模式和消费结构3、SocioculturalConditionsCulturalStereot

7、yping:“Heaven”iswherethecooksareFrench,themechanicsareGerman,thepolicemenareEnglish,theloversareItalian,anditisallorganisedbytheSwiss“Hell”iswherethepolicemenareGerman,themechanicsareFrench,thecooksareEnglish,theloversareSwiss,anditisallorganisedbytheItalians教育状况宗教信仰价值观念消费习俗审美观念语

8、言1.Whatisthedominantreligion?2.Whatareat