印度零售业,把超市请进印度

《印度零售业,把超市请进印度》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、RetailinginIndia印度零售业Sendforthesupermarketers把超市请进印度OpeningupIndia’schaotic,underdevelopedretailingindustrytoforeignsupermarketchainswouldbringmanybenefits如果混乱且不发达的印度零售业向外国连锁超市打开大门，很多利好将会随之而来ATfirstsighttheEasyDaystoreinGurgaonontheoutskirtsofDelhiseemstobeasupermarketlikeany

2、inthedevelopedworld.OnasunnySaturdaymorninghousewivesandcoupleswithchildrenpushtheirtrolleysdownthelong,straightaisles,choosingfromwell-stockedshelvesthatofferWesternbrandssuchasCoca-ColaandTropicanafruitjuiceaswellasThumsUpandReal,twoIndiancounterparts.Atlunchtimetheshopsudd

3、enlyempties.ItisthedayoftheSouthAfricavIndiamatchinthecricketWorldCup(whichIndialaterwentontowin).OutsidetheshopabannerwishestheIndiateamgoodluck.第一眼看到位于德里近郊古尔冈的EasyDay商店，让人感觉和发达国家的超市并无两样。周六阳光明媚的早晨，家庭主妇和三口之家纷纷推着手推车沿着笔直的通道逛街，挑选着商品，提供西方品牌的货架琳琅满目，比方说可口可乐、纯果乐果汁以及ThumsUp和Real这两家印度

4、品牌的商品。午餐时间，商店里的人突然都走光了。今天有板球世界杯比赛：南非队对印度队（印度队晚些时候赢得了比赛）。店外挂着一个祝印度队好运的横幅。ForthemanagersoftheEasyDaystorechain,adaptingtheiroutletstotheplethoraoflocalrulesacrosstheIndiansubcontinent,themorethan20officiallyrecognisedlanguages,14maintypesofcuisine,threemainreligionsandcountless

5、religiousandethnicfestivalsinthismostheterogeneousofcountries—inwhichloveofcricketisoneofthefewconstants—isapieceofcakecomparedwiththeotherchallengestheyface.India’s“organised”retailers(ie,chainsofstores,asopposedtoindependent,family-runshops)havetooperateinthemostsupermarket

6、-hostileenvironmentamongbigeconomiesintheworld.Theobstaclestheyareconfrontedwithrangefromcomplexandsometimesnonsensicalregulationtopot-holedroads,inadequatecold-storagefacilitiesandsky-highpricesforproperty.印度是世界上人口成分最复杂的国家，它有超过20种官方认可语言，14种主要烹饪方式，3个大宗教以及数不清的宗教和民族节日，人们对板球的热爱是

7、为数不多的常态，对于EasyDay连锁店的经理来说，让自己的商店适应印度次大陆上过多的地方规矩，比起他们面对的其他挑战这是小菜一碟。印度“有组织的”零售商们（比方说：连锁店，也就是个体户和家庭商店的对立面）不得不跻身到世界大经济体下最“反对超市”的环境中运营。从复杂甚至有时无理规定到坑坑洼洼的道路，从冷藏设备缺乏到天价的物业管理费，到处都是他们经营商店的障碍。NowonderthenthatashoplikeGurgaon’sEasyDayisstillararityinIndia.Chainstoresaccountforonly7%ofthe

8、country’s$435billionretailingbusiness,afarlowerproportionthaninother