Applied Writing

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1、SectionIIAppliedWritingFormat+BodyI.Memo（备忘录）II.Report（报告）1.investigationreport（调查报告）To:LeonardJohnson,SalesManagerFrom:JohnLeeDate:September28,2000Subject:SALESPERFORMANCEOFTHEBEIJINGBRANCHYouexpressedyourconcernanddissatisfactionatthepoorperformanceoftheBeijingOffice.Y

2、ouinstructedmetoexaminethecausesofthedeclineinsalesandrecommendpossiblesolutionsIvisitedtheofficeandmostoftheirmajorcustomersinthearea,andthesearemyfindings.1.SomeofourmajorcustomersinBeijinghavecloseddown,andsomehavemovedtootherareas.2.Othercustomersarethinkingofmovingt

3、onewtownssuchasLangfang.Therearequitegenerousgovernmentincentivesformovementtotheseandotherdevelopingzones.3.TheBeijingOfficehasnotkeptanup-to-datemailinglistforsendingcircularstoexistingcustomerswhohavemoved,orpotentialcustomersnewtothearea.4.ThecustomersIvisitedwereint

4、erestedinmoreadvancedintercommunicationsystemsinsteadofthetraditionalmodelwesupplythemwithatpresent.Therefore,IrecommendthattheBeijingOfficeappointatravelingsalesperson,whosejobwillbetocoverthenorthernpartofChina.Heorsheshouldcontactouroldcustomersattheirnewaddresses,and

5、shouldhelpinkeepingthemailinglistup-to-date.HeorsheshouldcooperatewiththeSalesDepartmentintheBeijingOfficetofindnewcustomersinthenorthernarea.Inaddition,Irecommendthatwebegintosupplyourcustomerswithourlatestintercommunicationsystems,asthedemandforthemiscertainlyincreasin

6、g.2.SpeechReport(演讲报告)写作套路1)greeting2)Introductiontothetopic3)Previewofmajorpoints4)Indetail5)summary６）conclusion.7)Thanks–givingIII.BusinessLetter一、抱怨（Complains）和索赔（claim）惯用语A．质量问题（OnQuality）1．Thequalityofthisconsignmentisfarfrombeingsatisfactory.交付的货物质量远不能令人满意。2．Whenwe

7、cametoexaminethegoodsdispatchedbyyouon…wefoundthat…当我们着手检查你们……月……日发出的货物时，我们发现……3．Wearesorrytosaythatthecargohasnotturnedouttooursatisfaction.很遗憾，货物不能令人满意。4．Weareverysorrytoinformyouthatyourlastshipmentisnotuptoyourusualstandard.Thegoodsseemtobetooroughlymadeandareincline

8、dtobeinferiorandoutofshape.我们很遗憾地通知您，贵公司上次交运的货物未达到你们平常的标准。货物看上去过于粗糙，且外型低劣。B．损坏（DefectiveGoods/Damage）1．