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1、TheTrustAdvantageHowtoWinwithBigDataTheBostonConsultingGroup(BCG)isaglobalmanagementconsultingfirmandtheworld’sleadingadvisoronbusinessstrategy.Wepartnerwithclientsfromtheprivate,public,andnot-for-profitsectorsinallregionstoidentifytheirhighest-valueopportunities,add
2、resstheirmostcriticalchallenges,andtransformtheirenterprises.Ourcustomizedapproachcombinesdeepinsightintothedynamicsofcompaniesandmarketswithclosecollaborationatalllevelsoftheclientorganization.Thisensuresthatourclientsachievesustainablecompetitiveadvantage,buildmore
3、capableorganizations,andsecurelastingresults.Foundedin1963,BCGisaprivatecompanywith78officesin43countries.Formoreinformation,pleasevisitbcg.com.TheTrustAdvantageHowtoWinwithBigDataJohnRose,ChristineBarton,RobertSouza,andJamesPlattNovember2013ATAGLANCEForglobalorganiz
4、ationstoobtainthegreatestaccesstopersonaldata,consumersneedtotrustthatinformationaboutthemwillbewellstewarded,meaningthatitwillbeusedforthepurposesallowed—andonlyforthosepurposes.TheTrustAdvantageCompaniesthatexcelatcreatingtrustshouldbeabletoincreasetheamountofconsu
5、merdatatheycanaccessbyatleastfivetotentimesinmostcountries.Theresultingtorrentofnewlyavailabledatawillmeaningfullyshiftmarketsharesandaccelerateinnovation.Thisisthe“trustadvantage.”GlobalConsumersWantSimilarThingsConsumerscarehowdataaboutthemareused;Millennialsarenol
6、essconcernedaboutprivacythanothergenerations;consumersarewillingtoallowtheuseofpersonaldataformultiplepurposesif,andonlyif,organizationsarecarefulstewardsofthisinformation;andacompany’sstartingpointmatters.CreatingaTrustAdvantageToachievegreaterlevelsoftrust,companie
7、smustmasterdatastewardshipandengageconsumers—aheadoftheircompetitors.2TheTrustAdvantageUnlockingvaluefromtheever-wideningstreamofcomplex,fast-moving“bigdata”hasgeneratedagreatdealofbuzzintheC-suite.Butoftenleftoutofthediscussionishowtogainaccesstothisinformation—much
8、ofitsensitivepersonaldata—inthefirstplace.Inorderforglobalcompaniestohavethegreatestpossibleaccesstopersonaldata,consumersneedtotru
