中国在线游戏的前世今生

《中国在线游戏的前世今生》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、History,OverviewandTrendsofOnlineGamesinChina(in10minutes)•ChinadotcomIonGlobal(CDC)•PrincipalResearcherWirelessandGames•MicrosoftXbox(PCGames,Mac,Peripherals)•FirstAsiaRegionalBusinessManager•MicrosoftResearchAsia•ResearcherAsiaCnterforInteractiveDe

2、sign•MSIE7/MSMediaCenter•ProgramManager•MSCasualGames•Producer/StartedfirstgameteaminChina•ShoujiMobileEntertainment•CSO/COOColumnist•Gamasutra(ChinaGames)•SouthChinaMorningPost(BeijingByte)•ChinaTechNews•AsiaPacificManagementForum
Onlyabout10yearsol

3、dasanindustry
Bornfromrampantpiracyandlowdisposableincome
SimilartoKoreainindustrydevelopmentandmarket
3WavesbutallstilloperatingLicensing/Portals/Korean-TaiwaneseGames(2000-2003)ChinaMMORPGS/Communities(2003-2007)WebGames/SNS(2007-Present)
China

4、OnlineGamesbecomingmainstreammediaYouthMediaRegulated
Korean/ChinaMMORPGshierarchicalandstructured
China/Koreanfollow80/20rule
ChinaGamemarketregulatedlikeKoreaConsoleban.PCtypegamesandUI(onehandedgamingsoplayerscansmoke)
ChinaandKoreagamersloveB

5、lizzardStarcraft,Warcraft,Diablo(1and2)andDOTAareallstillfavoritesonLANsbecausetheyarewelldesignedandfreeinInternetCafé/Bangs.WoWbenefitedfromplayerfamiliarity
SubscriptionServicebased
Localizedandoperatedlocally
Sohu(spunoffonlinegamesunittwice)
Si

6、na
Netease
Shanda
Kingsoft(China’sMSmadenomoneyonproductivitysoftwarebutprofitableongames)•Freetoplay•Monetizationfromavatars•Andvirtualgoods•FreetoPlay•VirtualItems•Avatars•SpecialLevels•Appealstowomen•Audition•KartRiderChinesegamecompanieshaveCreat

7、edtheirownversionsofKoreanadvancedcasualgames•ZhengtuOnlineshiftedtheindustry•Online/OfflineEventbasedgaming•.CafeChannelmarketingandpromotions•Designedtobeaddictive/gambling•PerfectWorld•ExportMMORPGstech/licenses•Blizzard/the9•Firsttobreakbanonbroa

8、dcastadv.•Westerngamedesignandbackstory•Pre-paidcards
Kaixin001ParkingwarsFriendsforsale
Trevian&Clones
Browservs.ClientMainOverseers
MinistryofCulture
MinistryofInformationIndustry
GeneralAdministrationofPressandPublicationsAlso…
StateAdministrati