佛山市顺德JF集团有限公司发展战略研究

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1、西南交通大学硕士学位论文佛山市顺德JF集团有限公司发展战略研究姓名：吴志申请学位级别：硕士专业：工商管理指导教师：胡培20071018西南交通大学硕士研究生学位论文第1I页ABSTRACTFirst,thisthesisintroducesthebackgroundofthesubjectstudy：SHUNDEJFCorporationanditsdevelopmentpathfromasmallcounty—ownedenterprisetocurrentscale谢tllaround20years’growth

2、undertheChina’seconomicreformandmarketingenvironment．ThenresearchonJFCorporation’Sdevelopmentstrategyunderthecurrentsituationthattheflintycompetitionandgreatpressure，especiallythewholeexternalmarketingsituationisnotgoodwiththereasonlikehighermaterialsandenviron

3、mentcosLlowerprofitsete．Thenfurthel"introducethesummaryofstrategictheory,historyandcurrentsituationofSHUNDEJFCorporation,anddeterminesthetaskofthestrategicresearch：Todeterminecompany’Snext5year’Sdevelopmenttarget，strategicpositioningandstrategicmanagementmethod

4、s．Then,accordingtostrate西ctheories，weanalyzedtheexternalenvironmentsofSHUNDEJFCorporation,mainlyatthegeneralenvironments，environmentsoftheindustryandstructureoftheindustry．Itanalyzesfivefactors，whichinfluencetheindustryandthemaintworivalsofourenterprise．Wedrawt

5、heexterioropportunityandthreatsofourenterprise．Stillthen,weanalyzetheinferiorcircumstances，separatelyattheequipmeritsituations，organizationframework,theprofitsituations，humanresourcesituations，managerialability,marketingabilityofourenterprise，etc．Weconcludethei

6、nferiorstrengthandweaknesses．So，wegettheSWOTMatrixofourenterprise．Stillthen,accordingtotheSWOTMatrix,wedetermine”eleven—five”goalsandthedevelopmentstrategiesofenterprise：Wegiveupthepreviousintegrationstrategyandchangetotakerecombinationstrategy；wecutdown2totheb

7、adcompaniesandfocusonourstrengthyam—dyedfieldwhichcomplieswithlowcoststrategymethodology．Meanwhile，wechoosebrandingstrategyforfittingincompany’Slongterndevelopmentgoal．Atlast，accordingtoenterprisedevelopmentstrategies，wedeterminethemaintasks，countermeasureandme

8、asuresofstrategiesimplementationsofourenterprise．ThefactordeterminewhetheracompanyCanachieveSUCCESStosomeextentlays011whetherthecompanyCallflexibly，,lsestrategicmanagementto