以新浪微博为平台的健康传播研究

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1、RESEARCHONHEALTHCOMMUNlCAT10NBASED0NWElBOABSTRACTDependingonitsuniqueadvantage，Weibohasalwaysbecomeanimportantwayofhealthcommunication．Ithasplayingaconsiderableroleonhealtheducation,healthinterventionandhealthpromotion．Thispaperseekstoanalyzethestatusofhealthcommunicationon

2、Weibo，andprovidesomeadvicetoimprovetheeffectofthisaffair．Weibohashugedatabasethatprovideanoutstandingfoundationofthestudyofhealthcommtinication．Fromdemographysense，accountsofhealthcommunicationonWeibodenseinBeijing，Shanghai，Guangzhouandotherfirst-tiercitiesanddevelopedprovi

3、ncessuchasZhejiang．Intermsofsexratio，themaleisfarmorethanfemaleofbloggers．ThedistributionoffansandcontentsofWeiboaccountsareshowingthecharacteristicsof”lessatbothends，moreinthemiddle”．ThecontentsofheakhcommunicationonWeiboaregivenbigpriorityofhealthknowledge，combinedwiththe

4、workdynamicofhealthcareindustry,healthstatus，healthpolicyandmedicalnews，etc．Forthepurposeofthisstudy，thewholemedicalworkersshowsastronginfluence，governmentofficialswinssecondplace，Governmentagenciesrelegatestothethkd．HealthcommunicationOilWeibohasfeaturessuchassubjects—vari

5、ous，content-rich，spread-quickly,andhigh-teck．Ittakeseffectsthoughreleasinghealthinformations．Italsoexistsmanyproblems，likegovemment-absence，falseandredundantinformations，pseudoexpert，ect．Weshouldtakeactiontoimprovesuchsituation．Theauthority,media,thepublicshoulddotheirprope

6、rshare．ThePredictably,HealthcommunicationonWeibocouldpalyanincreasinglyimportantroleonimprovingthehealthstatusoftheentirenationinthefuture．KEYWORDS：Weibo；HealthCommunication；HealthInformationIN目录摘要．．．．．⋯．．．．．．．⋯．．．．．．．．．．．．⋯⋯⋯⋯⋯⋯⋯．．引言．．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯(一)文献综述⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯．．1．国内外健康传播研究现状．．．⋯，．．．．．．．．．．．．．．．．．．．．⋯2．互联网健康传播研究．．．．⋯⋯．．．．．．．⋯．．．．．．．．．．．．．3．微博健康传播研究之中国篇．．．⋯．⋯⋯．．⋯．．．．．．．．．．(二)研究价值、方法与创新点．．．．．．．．．⋯．．．．．．．．．．．．．1．研究价值．．．．．．⋯．．．．．．．．．．．．．．．．．．．⋯．⋯．．．．⋯．．2．研究内容．．．．．．．．．．．．．．．．．．．．．⋯⋯．⋯⋯⋯⋯．．．．3．研究方法．．．．．．⋯．．．⋯⋯⋯．⋯．⋯．⋯⋯⋯．．．．．4．本研究的难点及创新

8、之处．．．．．⋯⋯⋯⋯⋯⋯．．．．⋯一、微博健康传播．⋯⋯⋯．．．．⋯．．⋯⋯⋯．．．．．．．⋯．．．．(一)健康传播概念的界定，．．．．．．．．．．．．．．．．．