解锁创新投资的价值（英文）

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1、DISCOVERWHEREVALUE’SHIDINGHowtounlockthevalueofyourinnovationinvestmentsCONTENTSINNOVATIONUNLOCKSTRAPPEDVALUEINTHEDIGITALAGERELEASEVALUEUSINGTHEDISTINCTINNOVATIONAPPROACHTHESEVENCHARACTERISTICSOFHIGH-GROWTHCOMPANIES,UNCOVERED2ABOUTTHEAUTHORSOurteamisattheforefrontofhelpingorganizationstoste

2、erapaththroughdisruption,unlockingtrappedvalueandbecomingleadersinthenew.OMARABBOSHGroupChiefExecutive,Communications,MediaandTechnologyGroup.PAULNUNESGlobalManagingDirectorofThoughtLeadershipatAccentureResearch.DR.VEDRANASAVICManagingDirectorofThoughtLeadershipatAccentureResearch.MICHAELM

3、OORESeniorPrincipal,ThoughtLeadershipatAccentureResearch.HeservesonAccenture’sGlobalManagementCommitteeandwaspreviouslyAccenture’sChiefStrategyOfficer.HehasextensiveexperienceinadvisingC-levelandboardlevelmembersacrossawiderangeofindustries.Hefocusesontechnology–driveninnovationinbusinessand

4、marketingstrategy.Hisresearchhashelpedtoshapethecompany’sstrategicvisionaswellasitscriticalimperativesforchange,spanningthreedecades.Shehasextensiveexperienceinstrategyandmanagementconsulting,andinfinancialservices.Sheisathoughtleaderfocusedoninnovationstrategy,valuecreationinthedigitalage,a

5、ndcorporatereinvention.Hehasextensiveexperienceinstrategyconsulting,developinggrowthstrategiesforenergycompanies.Hisresearchlooks3athowcompaniescanunderstand,harnessandscaledisruptiveinnovationinsupportofinclusivegrowth.AQUICKLOOKTechnology-enabledinnovationsarecreatingenormouspotentialineve

6、ryindustry.Toconvertthatpotentialintovalue,companiesneedtoputinnovationtowork,attherightpaceandintherightplace.Butmanyareunabletodoso.Infact,thereturnoncompanies’innovationspendinghasdeclinedby27%overthepastfiveyears.1Thegoodnewsisthereisagroupofcompanies(14%ofC-levelexecutiveswesurveyed)that

7、areturninginnovationinvestmentsintovaluewithsuccess.So,whatarethesehigh-growthcompaniesdoingthatothersaren’t?High-growthcompaniesadoptadistinctapproachtoinnovationthathelpsthemturninnovationinvestmentsintovalue.TheapproachadvocatedbytheirC-s