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1、RhetoricalFeaturesofAdvertisingEnglishAbstractAdvertisingistheartoflanguage,whichhasdistinctivelinguisticcharacteristics.ThispaperanalyzestherhetoricalcharacteristicsofadvertisingEnglish.Itisadevicetoarouseconsumers'attentiontoacommodityandinducethemtouseit.Inthein
2、creasinglykeencompetitionofthemarketeconomy,advertisingisanimportantmeansofscramblingformarkets.TheadvertisingEnglishisafunctionalvariantofmodernEnglish.Asaspecialpracticalstyle,ithasitsownfeaturesinthecreativedesignorintheuseofwords.Inordertoenhancetheappealofanad
3、vertisement,advertisingwriterspaymuchattentionnotonlytosuchexpressivedevicesasplates,colorandthelayoutofaprintedpage,butalsotothechoiceofwordsorphrases,tomakeanadvertisementbeautifulandattractive.InthepracticeoftheadvertisingEnglish,peoplepaymoreandmoreattentiontot
4、heuseoffiguresofspeechtomakeeveryefforttomaketheadvertisingEnglishsuccinct,accurateandvividandtoproviderichimaginationandplentifulassociationsforreaderssoastostimulatetheirdesire.KeyWords:advertisement;rhetoricaldevices;Chapter1IntroductionAsawayofpropagatingandtra
5、nsmittinginformation,theroleofadvertisementscannotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecomeakeytoolforsocialcommunicationwhichinturninfluencesonthedevelopmentofsocietyandeconomy.Thepurposeofthisthesisistost
6、udythelinguisticfeaturesofadvertisingEnglish,inthehopetohelpcopywritersathomemarketsintheircreatingprocess.Alongwiththerapiddevelopmentofglobaleconomy,numerouscolorfulandfantasticEnglishadvertisementsappearincurrentmarket.ThroughcarefulanalysiswecanfindthatEnglisha
7、dvertisementshaveformedtheirownlinguisticfeatures.Thedesignersusuallyemploythespecialrhetoricaldevicestomaketheiradvertisementbecomesconcise,livelyandappealing.ThisthesisanalyzesthelinguisticfeaturesofEnglishadvertisement,fromwhichitgetssomeinspirationsforEnglishAd
8、vertising.Withthedevelopmentofsocialeconomic,advertisinghaspenetratedeverywhereofsociallifeandbecomeanessentialpartofdailylife.Thecharmingofadver