食堂营销策划方案

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1、食堂营销策划方案学校：XXXXXXXXXXXXXXXX专业：XXXXXXXXXXX班级：XXXXXXXXXXXXXXXX姓名：XXXX学号：XX目录一、市场分析.............................................................................11、目标市场.........................................................................................................12

2、、市场定位.........................................................................................................1二、消费者行为分析.................................................................11、文化因素...............................................................................

3、..........................12、社会因素.........................................................................................................13、个人因素.........................................................................................................24、心理因素..............

4、...........................................................................................2三、竞争对手分析.....................................................................21、快餐店................................................................................................

5、.............22、校外的小吃.....................................................................................................2四、营销环境分析——SWTO分析.........................................21、优势......................................................................................

6、...........................22、劣势.................................................................................................................33、机会.................................................................................................................34、威胁...

7、..............................................................................................................3五、营销策略.............................................................................31、产品方面......................................................................

8、...................................32、价格方面.............................................................