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1、CanChinaExportMoreofItsCulture?ProfileofChina’sculturaltradeChina’smodernculturaltradebeganwithsmallscaleinthemid-termofthe1980s.Therealexportofculturalproductsstartedinthemid-termof1990s.Thenationalexportofculturalproductsandservicesoccupiedlessthan1%ofthetotalexportmerchandiseatthattime.H
2、owever,theculturalexporttradeinChinahasbeenincreasingrapidlyoverrecentyears.ChinaMediaCapitalisholdingtheshareofthefourlargestbusinessesofStarTV,whichwasoriginallywhollyownedbytheNewsCorporationsubordinatedtoMurdoch,aninternationalmediagiant.Itisengagedinexportingavarietyofshowswhichreprese
3、ntmodernChineseculturelikeChinaTalenttoothercountries.TheprivateenterprisenamedBeautyMediaInc.haspurchasedInternationalAudio-VisualCommunication,Inc.oftheU.S.Also,ChinaHeavenCreationInternationalPerformingArtsCo.,Ltd.,subordinatedtoChinaNationalTravel9Service(HK)GroupCorporation,haspurchase
4、dtheWhiteHouseTheaterinBransonwhichisthethirdlargestperformingcenteroftheU.S.ShenzhenHuaqiangCultureTechnologyGroupCo.,Ltd.,oneofthetop30culturalenterprisesinChinain2011,andhasinvestedtoconstructaThemeParkinIran.AlloftheaboveeventsencouragedothercultureenterprisesinChina.ChallengesthatChina
5、isfacingSmallproportionandunreasonablestructureNowadays,50%ofglobalculturaltradeisconcentratedindevelopedcountriessuchasJapan,theU.S.,GermanyandtheU.K.,whileChinaonlycontributesaverysmallproportiontotheworldculturaltrade.ThetotalvalueoftwomainculturalproductsimportandexportisUS$436,987,500.
6、Inthesameperiod,theoneofcommodityisUS$1422.12billion.Thatistosay,thetotalvalueofculturalproductsimportandexporttradeonlyaccountedfor0.031%ofthecommodities.Theculturaltradestructurereferstothe9proportionoftheculturalproductandservicesexportoutofthewholeexporttradeinvolume.From2000to2009,thec
7、ulturalproductsexportinChinawasalwaysaccountingforaround99.7%ofthewholeexportvolume.Mostofthoseweretraditionalproducts.Newmediapublicationsonlyoccupiedasmallproportion.Thetraditionalculturalpublicationsrefertobooks,textbooks,newspapers,periodicals.Newmed
