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1、May,2002Off-SiteTrainingDocumentFromDataToChartsThispresentationstemsfromtwousefulbooks“SayitwithCharts,TheExecutive’sGuidetoVisualCommunication.”,FourthEdition,GeneZelasny,McGraw-Hill,2001“SayitwithPresentations,HowtoDesignandDeliverSuccessfulBusinessPresentations.”,GeneZelasn
2、y,McGraw-Hill,2000AgendaSomehealthyhabitsChoosingchartsUsingchartsVisualconceptsandmetaphorsSomeHealthyHabitsCashflowfromoperationsisincreasingfastCFOP:Cashflowfromoperations;CFINV:Cashflowfrominvestingactivities;CFLiability+CFEquity:CashflowfromfinancingactivitiesSource:A.T.Ke
3、arneyAnalysisCashFlowStatement2000–2010-(in€thousand)-Cashflowfromoperationsisincreasingfast€ThousandYear$8,100$11,980JapanIndustrializedSocialistDevelopingSocialistDevelopingCountriesFranceWestGermanyU.K.BrazilCanadaU.S.A.Projectedmarketdemandforourproduct,bycountry,2001-2010U
4、S$millionsGrowthismainlydrivenbydevelopingcountriesPercentAnnualGrowth4.43.53.46.60.71.71.51.02.99.06.54.03.5OtherWesternCountriesItalyGrowthismainlywithindevelopingcountriesPercentageAnnualGrowth,2001-201096.66.53-4*IncludingJapanandWesternEuropeHealthyhabitschecklistAvoid Inf
5、ormation OverloadKeepchartssimple:noanxiousparadeofknowledgeUseonlyonemessageperchartShowyourmessage,notyouranalyticalprocessDescriptionImpactProbabilityProximityCurrentdemandforecastingmethodologyhassomekeyweaknesses,whichmeanthattheforecastsgeneratedunder-estimatethelevelofin
6、terestthatthePromotionCampaignisexpectedtogenerateDDDPriorityHBroadbanddemandishigherthancurrentforecastsindicatebecause:TheimpactofadvertisingondemanddoesnotscalewithsizeandbreadthofcampaignFOHandBOHestimatesareunderestimatedLevelofunderlyingdemandisnotwellunderstoodbecause 1)
7、forecastsusedforoperationsplanningareADSLspecificwhilethecampaignisbroadbandfocusedand 2)demandisonlyforecastforADSLenabledexchangesIfbroadbanddemandisnotconfirmedandproposedP&Acampaignadjustedtoreflectthis,underestimateddemandatlaunchwillresultin:ReducedcustomersatisfactionRed
8、ucedcustomerservicelevelsIncreasedandunanticipatedrevi
